questions to ask your SEO agency

What To Know About An SEO Agency Before You Hire Them

Learn how to distinguish the SEO experts from the failures. Here are 5 questions to ask an SEO agency before you hire them.

Recognizing the merit in a paid search engine optimization campaign is already a step towards your online success. Choosing the perfect SEO agency to hire is the next big leap you need to deal with.

Making a choice between the right one and the wrong on can mean anything between an excellent return on investment or a total waste of money and resources. Which is why it’s crucial that you make the best possible decision when it comes to choosing which SEO agency to hire.

First of all, you don’t want to waste good money on an SEO campaign that won’t give you the online traffic you need. But most importantly, it’s imperative you choose the right SEO experts because there is real potential damage to your online presence if you end up getting a bad-quality SEO campaign. If you’re truly unlucky, these damages can ruin your online visibility for a long time.

5 Questions To Ask Your Potential SEO Agency

How can you avoid this and spare yourself all the trouble? In this guide, we’ll show you all the things you need to know about an SEO agency before you hire them. Simply ask these questions.

1. What are the services you’re going to perform in this package?

This is an excellent question to ask as it will tell you how the SEO agency plans to proceed with your site’s SEO campaign. If an SEO agency seems reluctant to give you a detailed answer, you should be wary. A reputable SEO agency should be able to itemize each and every SEO technique they will perform for your site.

2. Will you keep me updated about any new changes in my site?

An SEO agency should give you regular updates about the way they are optimizing your site. You will be giving the agency complete access to your website, which is why it’s imperative that you’re made aware of any significant changes they make. Usually, SEO agencies will update you at the end of each month. However, some will give you weekly updates. 

3. How long will it take for my site to rank on Google?

Essentially, this is more of a trick question than anything. SEO is an ongoing process, and the results depend solely on a number of things. But in truth, there is no definite timeline for when a site can rank on Google. If an SEO agency gives you a two or three-month deadline without making a full website assessment, be wary. A good agency will first take a look at what they will work with before giving you an informed and researched timeline assessment.

4. How will you acquire backlinks?

Link building is the holy grail of search engine optimization. Backlinks are the backbone of any good SEO campaign. But backlinks need to be legitimate and come from high-quality websites to count. Ask the SEO experts how they plan to acquire backlinks and what their link building strategy is. If they give you a thorough answer and their methods seem legitimate, then you will know you’re in the right hands.

5. What On-Site optimization are you planning to perform?

Search engine optimization also involves extensive on-site editing. This means that your site will have to be rehauled with content, metadata, and anything that can be optimized for Google. An SEO agency should also mention about improving your site’s loading speeds and user experience.


Search engine optimization can involve a lot of complex practices. However, learning the basics and having a checklist of the overview of things is crucial before hiring the right SEO agency. Do your research about both SEO basic practices and the background of potential digital marketing agencies you might employ. After all, choosing which agency to hire can make or break your site’s online presence.


Author Bio

Michael is an experienced leader and innovator with a long track record of successfully developing brands online. His proficiency in growing SaaS platforms, generating web traffic and global team building has aided in driving Newswire’s rapid growth. Michael strives to make press release Newswire the disrupter in the PR and Marketing space, allowing businesses to attract media attention without the need for high-priced agencies.


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