The ever-changing world of digital marketing is a highly competitive arena, and it is imperative to keep up with the trends. Well, the same applies to video marketing, given the fact that video content is taking over the advertising industry. Recent video marketing statistics show that more than one billion hours of video content is consumed daily on YouTube alone. Research shows that video content published on YouTube converts at 1.16%. On top of that, social video generates 1,200 more shares than images and text combined.
Clearly, video marketing provides marketers and marketing agencies with an incredible tool—the one that can boost awareness and increase conversions in a hassle-free way. But if you want to take your game to the next level, here are the trends you should keep an eye on in 2020.
Targeting a Segmented Audience
In the recent period, marketers have started experimenting with the so-called ultra-targeted video content. In essence, that type of content relies on a data-driven approach to increase engagement with a specific audience.
Precise metrics and long-tail keywords are a part of this concept as well. All in all, the results of these videos show that 2020 could be the year of targeted video content.
The Rise of VR
According to experts on video marketing, the future has arrived. Virtual reality is actually becoming a “reality.” Sophisticated headsets are more accessible than ever. Likewise, the advancements in AI will allow experts to design immersive and interactive videos.
For example, the best tourism marketing agencies will be able to create virtual tours with the help of 360-degree videos. The possibilities are endless, and who knows where human creativity could take us in the upcoming period.
Stories and Disappearing Video Content
Another interesting video marketing stat says that 74% of marketers tend to post two Instagram stories per month. A relatively young phenomenon, stories have exploded in popularity in 2019. As it seems, they show no signs of stopping.
Stories are a great marketing tool since they can build trust and relationships with consumers. In fact, experts predict that a personalized approach to video marketing will be the key strategy for 2020. And the good news is that stories do not require any fancy equipment. “Keep it simple” should become your mantra.
Yes, you got that right. The so-called shoppable videos are an emerging form of video content. Basically, these videos come with a “shop now” sign that pops up whenever a product or a service appears on the screen. If you click on the link, you are taken straight to the checkout page.
In other words, shoppable videos simplify the whole process. At the same time, that often results in a significant increase in conversion rates. In 2020, videos with this form of a CTA button could become the norm.
Younger generations have a much shorter attention span than older generations. Gen Z-ers have been surrounded by technology since the day they were born. They are used to receiving a ton of information daily, but more importantly, they are quick to press that x button.
Some of the most popular social media platforms at the moment are Instagram and TikTok that have 1 billion and 800 million monthly active users, respectively. Some of these videos are made and uploaded by companies as a part of their marketing campaigns. However, users often spend less than a few seconds watching them if they are not interesting or informative enough.
According to a report, videos that are around 10 seconds long yield the best results. Having this in mind should make all marketers think about how to make short but effective videos.
The importance of a creative video marketing campaign is massive in this day and age. Video marketing has become a necessity, and every self-respecting brand should implement such a strategy. Just keep an eye on the 2020 trends and try to keep up.