In 2019, the fifth generation of network technology was introduced to mobile devices, creating a quicker, more reliable data service. This continued evolution of network technology offers compatible devices advanced loading speeds and higher-quality media.
In the fast-paced world of unlimited content scrolling, tap-to-pay options, and contactless shopping, 5G has also changed the online marketing perspective. Read more about five ways that the advancement of 5G impacts the future of marketers and their strategies.
1. Increase in Online Presence
People use their mobile devices for daily tasks, whether it’s watching videos, following GPS directions, or even buying their groceries. Now, more than ever, marketers can optimize their online platforms with SEO practices to reach more people.
For instance, optimizing site speed allows users to access content quickly and without buffering. And with 57% of mobile users leaving a page after waiting only 3 seconds, SEO and 5G work hand-in-hand to give users online access to relevant content quickly and consistently.
2. Supports High-Quality Media
Along with updating SEO standards, 5G offers data rates of 20 Gigabits-per-second (Gbps) with its Enhanced Mobile Broadband (emBB). So, with a direct correlation between load time, bounce rate, and time spent on a page, marketers can work on raising their media standards as well.
5G eliminates the fear of buffering, which means marketers can increase their content quality with higher-resolution images and longer SEO-enhanced video content. This allows users to stay interested and connect longer — potentially increasing their conversion rate.
3. Additional Digital Ad Options
Marketers use the hyper-connectivity of the online world to their advantage. Digital advertising is a popular way to target audiences and gain organic views on their websites and product pages. Having access to 5G will optimize site speed and load high-quality advertisements faster. It will also offer a unique opportunity for marketers to create interactive campaigns.
Snapchat and Instagram have started to offer virtual reality (VR) filters sponsored by specific brands already. With a simple tap, audiences can experience the brand item in their own space. Likewise, marketers can use virtual walkthroughs to create authentic-looking spaces for their audience to tour on any device. It’s never been easier for marketers to interact with their consumer — and paid digital ads on a 5G network makes the connection even stronger.
4. Improved Data Collection
Big data has always offered marketers the opportunity to look at who their audience is, when and where they access their content, and how they’re finding it online. However, collecting and processing the analytics is increasingly more productive on a 5G network. Now, the data is reported and mined within a few minutes or seconds instead of hours.
Plus, since 5G is a licensed cellular network, it has access to more detailed mobile data than Wi-Fi does. Marketers can benefit from tracking their analytics with more precision and quicker results than ever before.
5. More Devices, More Opportunities
While the first four generations of network technology only reached mobile devices, 5G is accessible on a larger variety of devices. More televisions, smart devices, and computers offer connectivity through 5G — there’s even talk that this will eliminate the need for Wi-Fi in the future.
For marketers, this shift means more opportunities to create content that fits all types of mobile devices and screen sizes — like adding larger buttons and CTAs for touchscreens and voice-only options. Marketers must become flexible and strategic in the way they introduce themselves online.
Think Proactively About Your 5G Marketing Strategy
The rise of this new network will continue to impact the way marketers create and share content with their audience. The pros and cons of a 5G network will change the way they interact with current trends and social media platforms, along with offering quicker ways to access SEO and larger amounts of data.
With technology and marketing so neatly intertwined, it’s important to understand and take part in the ever-changing practices. So, how will your marketing strategy change with a 5G network?