These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
Years ago, the sales pioneer E. St. Elmo Lewis came up with this magical construct called the AIDA (Awareness, Interest, Desire, Action) method. Since then, AIDA has evolved into various (and more complicated) structures, but it always begins with [...]
Marketers love words. Words are what we do. But to marketers, words are also fluid; they’re interchangeable. Any time you want an idea of how that might be, feel free to listen to the first two minutes of George Carlin’s Advertising skit. You’ll quickly get the idea. High caution on the language if you go any further, though. […]
You asked me to look over your branding efforts, site and social media accounts, and I did. First and foremost, you have a brand issue. You have a communications issue: an inability to fully define your brand. I see it, [...]
Online marketing is hard enough when you like what you’re doing and are good at it. If you look at marketing as a necessary evil, it's even harder. And when you aren’t good at selling your product or service at [...]
Although content marketing is a great strategy for anyone who wants to grow their business, doing so is not always an easy task. To keep up with the competition, you must provide your audience with fresh material on a regular [...]