These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
You asked me to look over your branding efforts, site and social media accounts, and I did. First and foremost, you have a brand issue. You have a communications issue: an inability to fully define your brand. I see it, [...]
Online marketing is hard enough when you like what you’re doing and are good at it. If you look at marketing as a necessary evil, it's even harder. And when you aren’t good at selling your product or service at [...]
Although content marketing is a great strategy for anyone who wants to grow their business, doing so is not always an easy task. To keep up with the competition, you must provide your audience with fresh material on a regular [...]
So you have put a lot of time and energy into your business, and it's starting to grow at a steady pace. Although you might think the hard part is over, it's not. Gaining exposure and getting more customers is [...]
With the announcement by Google that they would start penalizing mobile website ranking for poorly designed mobile ads, a lot of marketers and business owners find themselves scrambling to check if they’re going to get pegged. Do my ads break [...]