These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

buyer's-journey

Tying Your Brand Story to the Buyer’s Journey

Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most effective ways of making a true emotional connection - the kind that earns trust - is to tie your story to the buyer's journey. (more…)

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A woman working on a laptop, using PR tactics you should be aware of.

PR Tactics To Be Aware Of When Setting Up Your Website

One of the things you will have to come to terms with, as a business owner, is that you will have to deal with PR. Whether you like it or not, having PR tactics in place for your company is a necessity, just like dealing with marketing or organizing your finances. So, how are you supposed to go about it? Does 'dealing with PR' simply mean responding to online reviews and answering your emails? Of course not. Using the right PR tactics requires time and thought, which is why you have to integrate it into your website from the...

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10 Ways to Leverage Social Proof

Want to connect with the public more effectively? There's nothing like social proof to earn a higher trust rating and grow your audience. In order to pull this off, it takes authenticity, effort, and a fair amount of know how when it comes to outreach. If you feel like your social street cred it lacking, here are some tips to help leverage this tried-and-true form of influence marketing. (more…)

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online reputation management - how happy are your customers

The Art of Reputation Management

With all of the things you have to manage while running your business, the last thing you probably have on your mind is online reputation management. You figure you've created a nice website and you treat your customers like VIPs, so what do you have to worry about, right? Wrong. Your online reputation is one of the most important details you could overlook. Unless you've had prior business with a customer or vendor, the first point of contact potential customers see is your listing on the search results. The second is most likely a customer review. (more…)

camera shooting

How To Create Video Content For Your Brand (Even In A Boring Niche)

Content is key to driving visitors to your site, building your brand and as a result increasing revenue. But this isn't just about writing blog posts or articles, it includes social media content, podcasts and videos too! In particular, video content has become hugely influential in recent years and the best part is, it doesn't take lots of fancy tech, big budgets and lighting studios; video can be cheap and easy to make if you know what you're doing. Through video content you can build your brand, give advice, showcase your company culture and even share testimonials. But if you’ve...

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