These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

A person looking through a video camera

Video Drives eCommerce Sales, and It’s Not as Expensive as You Might Think

Video is the most compelling medium for showcasing eCommerce products. Text explains the benefits of a product. Images capture a shopper’s attention and create an emotional connection. But only video harnesses words, images, and sound, a combination that delivers an abundance of creative possibilities resulting in longer engagement. But many eCommerce retailers approach video with hesitation. Videos are more difficult and expensive to produce and edit than images. Video files can be large and potentially expensive to upload and host. However, there is ample evidence that well-produced videos are worth the cost. In this article, we’re going to look at why...

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marketing message

Does Your Marketing Message Leave A Bad Taste?

I recently went to an airshow to watch planes scream down the runway. It was fantastic - death-defying feats of aerial acrobatics right before our eyes! Wow! I didn't mind the crowds or the burning sun, but what sticks out in my mind is the food. Now, those who know me are already asking me, "Alright Lacy, where's the marketing lesson?" Of course, you know there has to be one. (more…)

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Marketing Advertising Commercial Strategy Concept

Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)

Product package boxes and shopping bag in cart with laptop computer which web store shop on screen for online shopping and delivery concept

Are You Cannibalizing Your E-commerce Sales?

E-commerce websites aren't that much different from any other website, in that everything out there is product - which means everything has a conversion point. For example, a blog post, no matter how entertaining or informative for the reader, is put out there to accomplish something: gain attention, build authority, build backlinks, increase ranking and relativity, etc. However, one of the main differences between an e-commerce site and any other site out there is sales, and that one difference alone makes them as alike as apples and oranges. (more…)

Customer Journey and Experience. Hand Raise Up a Paper Plane

Revisiting AIDA Strategies: Bridging the Gap Between Awareness and Action

AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of effective AIDA strategies is building brand awareness. As the prospect enters the marketing/sales pipeline, there are methods to help move the prospect through an effective process that enables them to take action. (more…)

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