These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Are You Cannibalizing Your E-commerce Sales?

E-commerce websites aren’t that much different from any other website, in that everything out there is product – which means everything has a conversion point. For example, a blog post, no matter how entertaining or informative for the reader, [...]

By |2019-05-13T07:16:30-07:00May 13th, 2019|Branding, eCommerce, Online Marketing|

Revisiting AIDA Strategies: Bridging the Gap Between Awareness and Action

AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of effective AIDA strategies is building brand awareness. As the prospect [...]

By |2019-04-08T07:05:08-07:00April 8th, 2019|Branding, Online Marketing, SEO, Social Media|

How to Boost your Sales Using Co-Branding Partnerships

In 2012, RedBull in partnership with GoPro organized a global co-branding event that not only set 3 World Records, but also caused a double-digit sales percentage rise in many of their markets. How did they achieve this? Not all brands can (or want to) pull off extreme stunts, but every brand can find an innovative way to grow their sales through a co-branding partnership.

By |2018-10-16T08:24:51-07:00October 18th, 2018|Branding, Online Marketing|