These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Brand Marketing: Building Your Brand from the Ground Up | Level343 LLC

Brand Marketing: Building Your Brand from the Ground Up

Branding marketing is something that has very much been on our minds lately here at Level343, LLC. We’re updating our brand for the first time in thirteen years, starting with our new logo that we just unpackaged and put up, and it’s like being a teenager with a new crush. Palms are sweaty, hearts pounding, half excitement and half trepidation… fun times are to be had by all.
Personalized marketing: selling to the individual

Personalized Marketing: Definitions and Examples

My inbox is full of offers for pharmaceuticals I’ve never wanted, questionable private inbox messages from people I don’t know on platforms I’ve never been, and suspicious content from the people at Go.o.ogle who want me to know that my password needs to be changed by going through the link in the email. I’m sure you have variations of the same, and they all have one thing in common. They are all perfect examples of personalized marketing gone wrong. (more…)
Be the Authority Words Dry Erase Board Expertise Knowledge

5 Ways to Give Your Brand Authority

In today's saturated market, you need to stand out among a sea of competitors. Consumers have access to a massive variety of goods and services, so they need a convincing reason to choose you over everyone else. On top of offering a competitive option, you need to develop brand authority. A recognizable brand will help you stand out, but an authoritative brand will give you preference. Being an industry authority means having a reputation for expertise within an area. When someone thinks of a subject and your name immediately comes to mind, that's brand authority. (more…)
Coffee, pen and notes write branding

7 Ways to Give Your Brand Authority

With all the competition out there, projecting brand authority seems like an uphill battle. Every company tells their audience that they're the best, whether or not they're actually able to deliver. But, what if I told you that you can still build your brand identity in a manner that's rooted in trust and authority regardless of industry or market saturation? (more…)
social media posts

How One Simple Social Media Post Can Help Awareness

Since the outbreak of COVID-19, social media websites and platforms have been playing a crucial role in distributing news about its spread. With such a wide scope in terms of responsibility and overall power over information dissemination, many social media sites are coming forward to do whatever they can to help. However, part of that power resides within the ones who use social media, and you’re one of them. How can you use your social media profile or page to spread awareness among others?