Branding

/Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

What’s in a Great Press Release?

People still use press releases all the time: to build interest in a product, to share news about their brand, to further the conversation about the company, among other reasons. The practice has been around for a long time [...]

By | 2018-04-22T21:22:15+00:00 April 23rd, 2018|Branding, Content Development, Online Marketing|

Ideal Tips to Keep Your Digital Signage Endeavours Consistent with the Content Branding Experience

  Establishing a brand with a lasting legacy goes far beyond having an impressive logo. The most successful brands promote a story. Ideally, everything is well knit together to provide a comprehensive package. Most importantly, they display consistency even as they [...]

By | 2017-11-11T09:52:17+00:00 November 9th, 2017|Branding, Content Development, Online Marketing|

Placement: Where Does Your Product Belong in the Marketing Mix?

So far in our marketing mix series, I've talked about selling your products, promoting your products, and choosing the right price for your product's target market.  Today, I'm going to finish up with the last of the 4 P's marketing [...]

By | 2017-11-05T23:41:48+00:00 November 6th, 2017|Branding, Email Marketing, Online Marketing|

Pricing: How the Right Price Brings the Best Results

Pricing is an important element of the 4Ps of marketing. Generally, the price for products is set as low as possible to gain market share. Or, in some instances, marketers will charge a premium price to set their product/s apart [...]

By | 2017-10-30T00:07:36+00:00 October 30th, 2017|Branding, Guides, Online Marketing|