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These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Online Reputation Management: When Negative Content Is Found

  I was recently asked to jump in on a roundup post over at IQ SEO about negative press. The question was, "What do you do if negative press appears on Google about you or your company? How do you protect your [...]

By | 2017-08-10T09:07:11+00:00 August 10th, 2017|Branding, Online Marketing, SEO, Social Media|0 Comments

International Branding: 5 Tips to Start Your Multicultural Website Off Right

  Not too long ago - 50 years or so -, you didn't have to worry about a different language. After all, most businesses were lucky to sell outside of their own back yard. Business was primarily a local experience [...]

By | 2017-08-03T12:59:34+00:00 August 7th, 2017|Branding, International Marketing|0 Comments

7 Effective SEO Strategies For Small Businesses

Simply having a well-designed website won’t drive the necessary traffic to keep your business afloat. Search engine optimization practices are very important when it comes to attracting new visitors and converting them into leads and sales. This is due to [...]

By | 2017-06-02T11:48:48+00:00 June 8th, 2017|Branding, SEO|0 Comments

The 4 Cornerstones of Brand Awareness: Making Your Brand Magnetic

  Years ago, the sales pioneer E. St. Elmo Lewis came up with this magical construct called the AIDA (Awareness, Interest, Desire, Action) method. Since then, AIDA has evolved into various (and more complicated) structures, but it always begins with [...]

By | 2017-06-05T10:08:42+00:00 May 22nd, 2017|Branding|0 Comments