These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Rebranding your company

Rebranding Time: SEO Survival Guide Strategy

Rebranding requires a lot of work and attention to many details, with all parts of your business working together and redirecting their time and energy into reinventing your image. Is it really something you need to do?

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puzzle pieces held by co-branding partners

How to Boost your Sales Using Co-Branding Partnerships

In 2012, RedBull in partnership with GoPro organized a global co-branding event that not only set 3 World Records, but also caused a double-digit sales percentage rise in many of their markets. How did they achieve this? Not all brands can (or want to) pull off extreme stunts, but every brand can find an innovative way to grow their sales through a co-branding partnership.

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Why Is Brand Awareness Important For Your Business

A business obtains ultimate success when it successfully establishes itself as a brand. From small business to large business – brand exposure is desired by every business owner. Once you have established your business as a brand, things get easier for you. You would automatically experience more sales, better business reputation, easy business expansion, etc. So, the success of a business hugely depends on the brand identity of that business.

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3 Tips to Handling Social Media Use for Employees

Social media has proven itself by now to be more than just a fad. Building relationships is the number one commodity in today's profersional society. But should you allow it in your business?

Protecting your brand

How to Protect Your Brand Online

There are a lot of people who might try to build their own legacy based on your own content, ideas and even brand features. Protecting your company from them is necessary, yet, it is not an easy thing to do. To protect your content and your brand, you need to make sure you’re on the right track from square one. Here are seven steps that will help you stay unique in the digital world.

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