These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

writing blogs for a submission site

8 Tips +1 to Up Your Chances of Getting Your Guest Submission Accepted

At Level343 we get a lot of guest posts. Many of them are denied. In fact, many of them are denied several times because the authors don’t want to take no for an answer. Now, our standards may not be your target website’s standards. Keep that in mind, but the plain and simple truth is you can’t brow beat someone to take an article. It’s not like when you were a kid and you could (maybe) beg your parents enough they caved and bought you the My Little Pony or Radio Flyer you desperately wanted. Quality counts and – at least with us – sending in...

Illustration of business branding

3 Tips for Branding a New Product

Have you got a brand new product on your hands that you are gearing up to launch to the public? Do you want to make sure the product launch is nothing short of a smashing success? Do you want to ensure that the messaging for your product is just right and speaks directly to your target market? If you’ve answered yes to these questions, then there’s no doubt you’re currently struggling with how to most effectively brand your new product. To take all the questions out of it, here’s a look at three tips that ensure the branding of the new product is on point. (more…)

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Video Drives eCommerce Sales, and It’s Not as Expensive as You Might Think

Video is the most compelling medium for showcasing eCommerce products. Text explains the benefits of a product. Images capture a shopper’s attention and create an emotional connection. But only video harnesses words, images, and sound, a combination that delivers an abundance of creative possibilities resulting in longer engagement. But many eCommerce retailers approach video with hesitation. Videos are more difficult and expensive to produce and edit than images. Video files can be large and potentially expensive to upload and host. However, there is ample evidence that well-produced videos are worth the cost. In this article, we’re going to look at why...

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marketing message

Does Your Marketing Message Leave A Bad Taste?

I recently went to an airshow to watch planes scream down the runway. It was fantastic - death-defying feats of aerial acrobatics right before our eyes! Wow! I didn't mind the crowds or the burning sun, but what sticks out in my mind is the food. Now, those who know me are already asking me, "Alright Lacy, where's the marketing lesson?" Of course, you know there has to be one. (more…)

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Marketing Advertising Commercial Strategy Concept

Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)

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