These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

marketing strategy for brands

The Secret to Building an Unbeatable Brand

Your company's brand is one of your business' top assets. A strong brand involves consistency in customer experience and perception. It'll help build recognition, awareness, and boost sales. According to research, 59% of customers purchase new products from familiar brands. But it's difficult to compete with huge brands, which have a loyal customer base and unlimited marketing funds. A powerful brand building process will help you differentiate your company in the market. Brand building involves more than your company's logo, name, and design. You must maintain a consistent voice across a variety of channels such as online content, customer and sales services, online advertising and your website. So, here's a...

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How to Humanize Your Brand and Connect with Customers

Often brands that are prepared to be open and to engage with their customers are more successful than those who maintain a strict wall of professionalism and formality. The reason for this is that as humans have an innate desire to interact and connect with other humans, so when we can see the people behind the brand, we are more likely to invest our time or money. Giving your brand a human side begins with having a recognizable voice and personality, but this guide includes some more advice on how to humanize your brand to enable you to connect with existing and potential customers. (more…)

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Line of eggs with different facial expressions, representing different marketing styles

Cindy Crawford or Cyndi Lauper: What Kind of Marketer are You?

Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they're both smart business women who've created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when it comes to marketing, there is no one-size solution. (more…)

Brand Awareness, Isometric Illustration

4 Ways Your Staff Can Help Your Marketing Efforts

Employees are the backbone of your organization. However, they’re not just the people that complete projects, they’re also ambassadors in your organization. These individuals know the ins and outs of your products and services and are the first point of contact for anyone who wants to know more about what you do. What’s more, they are also familiar with the practices of social media, and most of your employees will have at least one platform they regularly use. Taking advantage of employee advocacy can be beneficial for your company; here are some ways it can boost your marketing efforts: (more…)

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the human element of marketing

The Power of The Human Element in Marketing

There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of the day – and not some nameless, faceless digital avatar. There’s more to promoting one's service than SEO marketing, product descriptions, press releases and white papers. Let’s consider that crucial human element on every level. (more…)

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