These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

the human element of marketing

The Power of The Human Element in Marketing

There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of the day – and not some nameless, faceless digital avatar. There’s more to promoting one's service than SEO marketing, product descriptions, press releases and white papers. Let’s consider that crucial human element on every level. (more…)

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Brand Identity

Building a Brand Identity

When you think of Coca Cola, Nike, or even Kardashian, what comes to mind? They're all names that have become synonymous with a look, an activity, or a lifestyle. We're talking about branding, baby, and it's something that every business or professional should know. (more…)

buyer's-journey

Tying Your Brand Story to the Buyer’s Journey

Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most effective ways of making a true emotional connection - the kind that earns trust - is to tie your story to the buyer's journey. (more…)

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A woman working on a laptop, using PR tactics you should be aware of.

PR Tactics To Be Aware Of When Setting Up Your Website

One of the things you will have to come to terms with, as a business owner, is that you will have to deal with PR. Whether you like it or not, having PR tactics in place for your company is a necessity, just like dealing with marketing or organizing your finances. So, how are you supposed to go about it? Does 'dealing with PR' simply mean responding to online reviews and answering your emails? Of course not. Using the right PR tactics requires time and thought, which is why you have to integrate it into your website from the...

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Like Facebook on a Mobile

10 Ways to Leverage Social Proof

Want to connect with the public more effectively? There's nothing like social proof to earn a higher trust rating and grow your audience. In order to pull this off, it takes authenticity, effort, and a fair amount of know how when it comes to outreach. If you feel like your social street cred it lacking, here are some tips to help leverage this tried-and-true form of influence marketing. (more…)

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