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These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Selling Your Product: Focusing on the 4 Ps Marketing Mix

A product is perhaps the most important element of the marketing mix. The marketing mix is a tool that helps marketers and business owners understand the best means of offering their product, service, or information to consumers. Without a product, [...]

By | 2017-10-15T18:48:36+00:00 October 16th, 2017|Branding, Online Marketing|

Everything You Need to Know When Rebranding a Small Business

  Today one of the major customer turnovers that a small business is bound to experience is over the web. Of course, the thought of branding is daunting as it is not an easy task to get together all the [...]

By | 2017-09-20T06:48:40+00:00 September 28th, 2017|Branding, Online Marketing|

Online Reputation Management: When Negative Content Is Found

I was recently asked to jump in on a roundup post over at IQ SEO about negative press. The question was, "What do you do if negative press appears on Google about you or your company? How do you protect your reputation [...]

By | 2017-10-26T23:15:41+00:00 August 10th, 2017|Branding, Online Marketing, SEO, Social Media|

International Branding: 5 Tips to Start Your Multicultural Website Off Right

  Not too long ago - 50 years or so -, you didn't have to worry about a different language. After all, most businesses were lucky to sell outside of their own back yard. Business was primarily a local experience [...]

By | 2017-08-03T12:59:34+00:00 August 7th, 2017|Branding, International Marketing|