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These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

7 Effective SEO Strategies For Small Businesses

Simply having a well-designed website won’t drive the necessary traffic to keep your business afloat. Search engine optimization practices are very important when it comes to attracting new visitors and converting them into leads and sales. This is due to [...]

By | 2017-06-02T11:48:48+00:00 June 8th, 2017|Branding, SEO|

The 4 Cornerstones of Brand Awareness: Making Your Brand Magnetic

  Years ago, the sales pioneer E. St. Elmo Lewis came up with this magical construct called the AIDA (Awareness, Interest, Desire, Action) method. Since then, AIDA has evolved into various (and more complicated) structures, but it always begins with [...]

By | 2017-06-05T10:08:42+00:00 May 22nd, 2017|Branding|

Are You Making this Big Mistake in Buyer Persona Marketing?

You asked me to look over your branding efforts, site and social media accounts, and I did. First and foremost, you have a brand issue. You have a communications issue: an inability to fully define your brand. I see it, [...]

By | 2017-05-29T04:58:31+00:00 January 23rd, 2017|Branding, Content Development, Online Marketing|

Online Marketing Efforts Less Than Par? Try Storytelling.

Online marketing is hard enough when you like what you’re doing and are good at it. If you look at marketing as a necessary evil, it's even harder. And when you aren’t good at selling your product or service at [...]

By | 2017-05-29T04:58:32+00:00 November 24th, 2016|Branding, Content Development, Online Marketing|