These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Perfection

The Curse of Perfectionism in Branding

Life isn’t perfect or fair in any way, especially if you’re competing for your online market share. SEO isn’t a perfect science, only available to an exclusive set of business owners. To be perfectly blunt, I get tired of reading about the “perfect SEO solution”, how “perfect” life is and the plethora of positivity quotes flung around on social networks.

Douche

Twitter Terrors: The Self-Proclaiming Tweeter

It’s not everyday I actually get to write about something I want to discuss. Most of my writing consists of work – whether for clients or my business, it’s still work. Every once in a while, though, you have moments in between the 9 to 5 when you’re compelled, no, forced to purge and rant. You want to scream in horror, to shout from every mountaintop. Why not to you, dear readers? Grab a beer or a glass of wine and settle in. Now, I’ve been told (and believe for the most part), that you should never post anything negative...

Broken Links

What’s Next From Google?

“Dear Google, you are the granddaddy of all search engines… Can you please make sure my http://mysite.com is found on page 1 as my Christmas gift this year? I promise I will promote and use all your latest bells and whistles added to the already oh, so useful tools. I promise to gasp every time you come out with a tool I don’t use or have no reason to ever use. Last but not least, I promise I won’t ever tell people you're a bully.”

Social Networks

Social Media Marketing: Four Reasons to Join the Revolution

With television commercials validating the importance of online social media portals like Twitter and Facebook, the battle for domination in the social media marketing arena is leaving many feeling confused and dazed. After all, as the language of the Tweet-osphere cuts communications to 140 characters or less, it also add a unique brand of instant marketing spoken only by the Tweeple of Twitter.

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