These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Tweet Heart

Twitter Et All

  (Editors update: on some of the Twitter tools I did not want to list... they now seem as important as ever. We wrote 5 posts on over 160 Twitter tools) Since I have been on Twitter I have seen the oddest widgets and gadgets popping up. Sure - give me more bookmarks and reasons to have a long list!  Not. Look - you have to be conscientious and proactive when dealing with a new Social networking outlet.  I should know; I work on the Internet.  We try, and sometimes are quite successful, at new software, gadgets and media.  With that said,...

Building Links

Clicks to Your Website: An In-depth Review of Link Building Methods

Links are a good way to raise your Google rankings, bringing clicks to your website.  How many links you need depends on your key phrase competition (the number of sites using the same key phrase) and the quality of those links. To get an idea of how many links your website requires to raise your rankings, look at the top 10 ranking sites on Google and record how many links Yahoo notes for each; Google doesn't display all the links a site has.  The average link count will give you a good indication of many you will need. The number one...

Blogs and What They Can Do

Dear Readers... I made a cake today... Everybody and their dog seems to have a blog these days. I even know someone who set up a blog for his cat, I kid you not. Blogs seem to be the new way for the immense populace of the Internet to tell us things about themselves nobody ever wanted to know. In the vast majority of cases, nobody ever will, either. There are so many blogs out there, the odds of one blog being found, read and liked are astronomical! So, why should you even have one, and if you do, what...

Shopping Cart

Integration of SEO with PPC Marketing Campaigns

For all those aware of the various online marketing techniques, Search Engine Optimization (SEO) is not an alien term.  For the uninitiated, SEO is a procedure that involves using various techniques to increase the online visibility of your website, especially concerning search engines.  The main job of any SEO procedure is to increase the number of clicks, or hits, to your website.  This is achieved by directing online traffic towards your website with a few simple tools. Many SEO tools will guide you towards anSEO optimized website.  However, the most commonly used SEO tools are: keyword research, keyword optimization and...

SEO Tools

Using Keywords in Search Engine Marketing

SEO was unknown not too long ago. It used to be that when you wanted to earn via the Internet, all you had to do was create and publish a website, whether a real site or a blog. Oh, at its inception, blogging was not common, and sites on the Internet usually contained advertisements for goods for sale as well as articles for general knowledge. . As the Net grew, the methods by which one could earn grew proportionately. One current method is direct advertising, much like that done on radio and television. Here, articles directly refer to websites, or...

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