These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Social Overload

Social Media Marketing: Top Five Best Time Investments

The first rule of any good marketing campaign is “go where the people gather!” Although this marketing strategy is certainly not an epiphany, the onset of the new frontier of marketing encompassing social media and networking has added confusing complexity to the old game of marketing. With new social media networks virtually popping up on every street corner, every business owner realizes that time equals money in the game of social media marketing.

Stand out

Dynamic Branding: What’s in a Name?

Every so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: not modern or sophisticated enough to draw the right audience, not representative of the products or services offered, or not recognizable enough in the marketplace.

Social Media Trees

Step Right Up: Get Your Free Market Research Here!

Each year, many companies venture out into the business world without the most important piece of ammunition for their success:  market research.  While clouded by the dual belief that market research is needed for companies intending to earn business through cold calls or market research is too expensive for the average company, the failure to properly understand your market segmentation can lead to costly errors and loss of potential sales.  In many cases, companies proceed into deep level development of new products or services without knowing if the market will support their cost structure or pricing strategy. Some of the...

Funny

The Little Agency That Could

I bet if I told you the headline of today’s news you not only could see it on television, but you could Google it.  Who would have thought you could say the word Google and automatically 98% of the world would know what you meant. Nevertheless, here we are in the midst of a booming new business online frenzy… once again.  There is economic crisis, banks are folding like lawn chairs, houses are foreclosing daily, car giants are filing for bankruptcy and online social networks are growing at an alarming rate. This is not earth shattering revelation I am giving up...

Marketing Strategy

Are Social Media Tools Relevant to SEO?

Facebook, LinkedIn, Twitter, MySpace, Digg, Technorati – social media tools are swarming the net, becoming the main way to get in touch, keep in touch, socialize and monetize. On places like Twitter, individuals and businesses alike have begun posting links to their blogs, sites and articles. LinkedIn has a way to plug into your blog so once you post, it shows on your LinkedIn profile. With Digg you can have a link back to an article on your site, or on an article directory, etc. In other words, you can have a website, a blog and...

Thank you for visiting Level343.com. We are currently updating the site to improve your user experience. During this time, you may experience explosions of dust, paint splotches and all around mayhem. Please excuse the mess. We'll return to your regularly scheduled program shortly.