These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

SEO services

Small Businesses Need SEO

With all the listings on a search engine, the millions of websites and billions of pages, it’s not about strategy but about survival when I say that small businesses hoping to gain some notice online absolutely need SEO. It’s just a matter of fact. Small businesses with small visibility need all the help that they can get, and SEO is just the help they need. Here’s an illustration from my own life. I was at a wedding recently, and it came time at the reception for the garter toss. Now the dance floor was full of eligible bachelors, each vying...
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Twitter Icon

The Secret to Following

Editors note - updated information This post has been updated with some cool tools to clean up your follow and no follow ride on Twitter. The more I am on Twitter the more I love it and hate it. I have become very active with this new toy, or should I say Tool, and interested in how to best use it in this social online phenomenon. I have been doing a lot of reading and testing out new tools, which has caused me to change the way I Twitter. A few have noticed and commented on it. Some days I am so...
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Global Market

Global SEO: Localizing Content in the Global Marketplace

For some time, SEO has been expanding into the global marketplace, targeting multiple countries in order to gain more international traffic and a larger link base. Firms have desired to gain the attention of foreign searchers, not only for their business but also for higher rankings. Yet, many have fallen short in one critical area as far as I’m concerned: local content. For those firms, localized content has been seen as a non-essential when doing SEO in the global marketplace. But why is this? Why would it not be one of the top-priorities? If Geo-targeting is so important for SEO...
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Social Media Icons

What Is Inbound Marketing?

Can I help it that I am smiling from ear to ear? I have been floating on air for the last 24 hours. Let me explain. I have been telling our clients and writers alike to engage with our readers for quite sometime. Of course, their response is "yes" then they never do anything about it, or should I say their response is “I never get anything out of it”. Quite honestly, I wonder if people know what "Engage with your readers" really means.
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Tweet Heart

Twitter Et All

(Editors update: on some of the Twitter tools I did not want to list... they now seem as important as ever. We wrote 5 posts on over 160 Twitter tools) Since I have been on Twitter I have seen the oddest widgets and gadgets popping up. Sure - give me more bookmarks and reasons to have a long list!  Not. Look - you have to be conscientious and proactive when dealing with a new Social networking outlet.  I should know; I work on the Internet.  We try, and sometimes are quite successful, at new software, gadgets and media.  With that said,...
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