These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).
A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]
As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.