Content Development

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“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

No One Will Read Your Blog, Unless You Do These 4 Things

Starting a business blog is one of the most cost-effective ways to increase search engine rankings and drive traffic to your website. But writing compelling, high-quality content is only half the battle. You want your audience to comment on your [...]

By | 2017-05-29T04:58:39+00:00 January 18th, 2016|Content Development, Social Media|1 Comment

Socially Selfless: 3 Reasons to share what others say about your brand

Social media can be an incredibly powerful tool in the hands of the right person, or it can be a minefield of etiquette missteps. The key is knowing how to distinguish one from the other. How can you know what [...]

Content Hacking: Being Your Own Victim

Whether you call it growth hacking, content hacking or just plain good marketing, it means making your website the best product-selling, business-growing, advocate-building, brand-developing, influencer-making website it can be.

By | 2017-05-29T04:58:40+00:00 November 9th, 2015|Content Development, Online Marketing, SEO|3 Comments

How To Grow Your Business with Social

News flash: Social media is not a passing fad. As of early 2015, 75 percent of all small to medium-sized businesses use social media to promote their organizations. Furthermore, even if you aren't talking about your business online, your consumers are.

By | 2017-05-29T04:58:40+00:00 September 28th, 2015|Content Development, Social Media|0 Comments

Storytelling Brands: Creating Compelling Content

You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).

By | 2017-05-29T04:58:40+00:00 August 31st, 2015|Branding, Content Development|0 Comments