Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Your Website Isn’t a Fish and More Truths You Should Know

I recently inherited an aquarium with fish already established and thought, “Hey, this will be fun!” As a first-time tank owner, I didn’t realize how hard fish keeping actually is. After visiting fish forum after fish forum, I realized I’m not the only one who thought you just put fish in a jar of water and fed them every once in a while. Now I find myself feverishly testing the waters for bad minerals and compounds, tweaking the tank setup, doing water changes all the time and, in short, putting way too much time into a bunch of creatures...

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How Does Blogging Help with SEO?

Over the years, we discussed blogging several times. We've also talked about connecting the dots, and providing your visitors with enough information that they don't have to go anywhere else. Yet, we still get this question a lot. When we recommend a blog as part of a marketing campaign, "How does blogging help with SEO" is probably one of the top three questions. (more…)

Headline writing ideas

5 Mistakes to Avoid When Writing Attention Grabbing Headlines

A headline is one of the most important elements of a blog or article. It is the first thing visitors see that helps them arrive at a decision to remain or bail on a website. The headline is the real point of connection with a customer or prospect. (more…)

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Writing Content

The Secret of Producing Content That Inspires People to Act

It’s more common than you would imagine for content writers to write content for web visitors as if they were human beings who loved to read! Writing content for your website gets a little challenging because you’re writing for two main elements: Google’s algorithm and people hunting for information, products, or services. When a person picks up printed text, the odds are he or she enjoys reading. When they’re on the Internet, they scan content. So, after you’ve taken care of the SEO element of your content, write in such a way that inspires people to take action. (more…)

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How to build and enhance your product pages

Your product page has one objective: to convert curious eyes into paying customers. No matter how beautiful your page looks, how many gimmicks you have, or how useful your product is - unless key elements come together to increase your bottom line, your product page is not doing its job. But how do you ensure this is happening? (more…)

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