Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

magnifying glass with SEO concepts

5 SEO Strategies That Will Never Die and Here’s Why

If you've been in the marketing game long enough, you'll notice that some SEO strategies remain on the list of best practices from year to year. In the old days, such strategies were limited to keywords and minor tweaks here and there. Now, SEO marketing covers a range of techniques and content types. In fact, content marketing has been embraced by 90 percent of B2B marketers as the predominate strategy for lasting, organic SEO. (more…)
shopping with local businesses

Creating a Content Plan for Local Businesses

Between Pay Per Click (PPC) and email outreach, there are several ways to market your business and reach new audience segments. However, only a few are effective for achieving organic, sustainable growth over the long-term, and they only require a little time - and very little investment - on your part. Today, we're talking about creating a content strategy that will propel your visibility and reach to new levels while providing added value to your customers. (more…)
ingredients of a great landing page

Ingredients of a Great Landing Page

Landing pages are basically one-page forms that are designed to capture the recipient's attention and tell them about a product or service. They can act as stand-alone order forms, the second step in an email marketing campaign, or a teaser to get more eyes on your web pages. Your landing page is the first phase of website optimization. A page that's informative, well-constructed, and engaging draws traffic and introduces your brand or a new product to your audience.