Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

How to Drive Readers to Your Blog

How to Drive More Readers to your Blog

The internet is a crowded place in 2020. It’s definitely possible to have a successful blog these days, but you can’t just write posts here and there and expect to build a loyal following of readers. You need to create consistent, compelling content and learn how to bring traffic to your site if you want to grow your readership. (more…)

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Fine Tuning Your Conversion Points

Fine-Tuning Your Conversion Points: Strengthening Your Call to Actions

You have great content with solid SEO and a nice hook to get eyes on your page, but that's not translating to conversions. What gives? Before you scratch your head and go back to the drawing board - or give up completely - take a critical look at your conversion points and how clear your intentions really are at each. One of the most common culprits is sometimes the smallest: your Call to Action (CTA). (more…)

Boost Your Business

Outsourcing: The Benefits and How It Can Boost Your Business

Whether you run a new business or an organization with hundreds of employees, outsourcing can be a massive asset to your operations. In fact, many different companies are already aware of the benefits of outsourcing. Since the rise of the Internet age, it has never been more popular due to how easy it is to connect with people and businesses across the world. What was once only available to massive multinational corporations is now used by outlets of all sizes. The question is: What exactly is outsourcing? For the uninitiated, outsourcing is where a company will utilize a third-party service to handle specific business functions. For example,...

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How to Think of Content Marketing Ideas

Content marketing is no new thing; it’s been around for some time but it’s still as popular as ever with SEO specialists and internet marketers. This has created a huge amount of content and led to certain types becoming saturated within the most popular industries. For example, buyers’ guides are extremely popular across a huge variety of sectors; a quick Google search shows that there are 314,000,000 results for ‘buyers’ guide’. With this in mind, it’s good to have a diverse range of content ideas that span different formats. If you’re struggling to think of topics for your content marketing...

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Cindy Crawford or Cyndi Lauper: What Kind of Marketer are You?

Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they're both smart business women who've created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when it comes to marketing, there is no one-size solution. (more…)

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