“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
Influencers, it’s time to come out of hiding. You know who you are. You work day in and day out, trying to get the most from your marketing efforts. Of course, your efforts don’t always provide the high returns [...]
Influencer marketing is a huge catch phrase; there’s no denying that. The term went from being lightly talked about in 2013 and ‘14 to being one of the top buzz phrases today. There’s one glaring reason why it’s such a [...]
Of the many steps in the content marketing process, research and creating may very well be the hardest. After all, we ask a lot of our content. While conversion is the ultimate goal of every online endeavor, brands also want to create brand ambassadors. We want to create a continual funnel that draws people into the company fold. We want people to read our content, talk about it, share it, look into our company further because of that content, and convert.
What is content marketing? What is it good for? Is there more to it than just writing a blog post and telling people about it? Last week, we started a “What is it in online marketing” series, with “What is [...]
So many metrics, so little time to track...Image via RVWith Toto on Flickr If a landing page is any page a visitor lands on, what's a preferred landing page? Simply, PLPs are pages you would really like visitors [...]