Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Typewriting hands telling a story

What Is Storytelling And How To Master This Marketing Trend

Storytelling is the art of chaining words together to produce meaning and influence people. In order to tell a good story, you need inspiration, skill, and lots of practice. Storytelling is an integral component of modern marketing. It allows you to set yourself apart from competitors, and create a loyal following for your brand. If you neglect storytelling in your marketing efforts, you will fail to make an impression on consumers who are sick and tired of reading sales-focused content. In order to make use of storytelling for marketing, it is best to start with the basics. You need to understand...

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Online video marketing concept

Video Content Ideas to Improve Your Site’s User Experience

Utilizing videos can benefit businesses in a number of ways. Adding a product video or informational video on a landing page, for example, can increase conversions by up to 80 percent or more. In fact, video usages consistently shows a solid return on investment. Video production pays off big time. Online video assets and tools are constantly improving and becoming more affordable to create. Video can also build trust and create relationships that last long-term. Here are five video content ideas that can help build a positive user experiences on your website. 1. Your homepage, without question, is one of the most...

What Is Interactive Marketing? Benefits and Examples

The idea of interactive marketing isn’t new. Marketers have been trying to solve the problem of marketing in the Information Age since TimBL invented the World Wide Web in 1989. Well, maybe a little later than that when HotWired sold AT&T $30,000 worth of banner ad space on their site for the first time ever. The point is, interactive marketing has been around since online ads have been around, and it's as important today as it was then. But why? What is it? Most importantly, what’s in it for you? (more…)

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Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)

Content concept on a laptop screen

The Power of Ephemeral Content Strategy (How to Keep Your Audience Hooked)

What is the definition of efficient marketing content? To say it in simple words, that would be an appealing and memorable image/video/text that is presented to the audience on multiple occasions in a long period of time. How does ephemeral content, one of the biggest digital marketing trends right now, fit into this story? Why would anyone want to invest effort into creating a marketing image that will vanish after a short time? Well, believe it or not, Forbes and many other reputable magazines, and professionals from the branch marked ephemeral content as one of the social media trends that will...

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