Content Development

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“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Developing a Rich Buyer Persona Portfolio

Buyer personas allow a rich, in depth marketing plan. They look beyond the immediate sale to creating life-long customers and/or advocates. -And while you don’t want too many personas, you don’t want too few, either. Having a strong personal portfolio [...]

By | 2017-05-29T04:58:31+00:00 January 26th, 2017|Content Development, Online Marketing|0 Comments

Are You Making this Big Mistake in Buyer Persona Marketing?

You asked me to look over your branding efforts, site and social media accounts, and I did. First and foremost, you have a brand issue. You have a communications issue: an inability to fully define your brand. I see it, [...]

By | 2017-05-29T04:58:31+00:00 January 23rd, 2017|Branding, Content Development, Online Marketing|0 Comments

3 Hot Tips for Persuasive Content: Stand Out from 5 Million Other Posts

  Persuasive content is an elusive beast. You write, and write - and write some more -, and it never seems to do any good. You aren't standing out, and you have to stand out, because: At the time of this [...]

By | 2017-05-29T04:58:31+00:00 January 16th, 2017|Content Development|0 Comments

How to Influence Consumer Behavior With Your Content

  Influencers, it’s time to come out of hiding. You know who you are. You work day in and day out, trying to get the most from your marketing efforts. Of course, your efforts don’t always provide the high returns [...]

By | 2017-05-29T04:58:31+00:00 January 5th, 2017|Content Development, Online Marketing|0 Comments

Top 3 Reasons Influencer Marketing Should Be in Your Marketing Mix

Influencer marketing is a huge catch phrase; there’s no denying that. The term went from being lightly talked about in 2013 and ‘14 to being one of the top buzz phrases today. There’s one glaring reason why it’s such a [...]

By | 2017-05-29T04:58:31+00:00 January 2nd, 2017|Content Development, Online Marketing|0 Comments