Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Keywords dice

Semantics and Relevance: Even Keywords Need Support Sometimes

In content, you have synonyms, plurals and related terms. When you read a sentence, you get the meaning of a word based on the context. You get the meaning of the sentence based on the surrounding sentences. In fact, a lot of our reading comprehension doesn’t come because we’re walking dictionaries, but because we use surrounding information to support our understanding of the written word.

IA Example

How to Start a Content Strategy

When writing for the World Wide Web, content developers have to remember to use Internet data to write for their readers. Quite simply, writing for the Internet isn’t the same discipline as writing for print; when writing for print, for example, you don’t have search engines to consider…

SEO copywriting

SEO Copywriting: The Road Less Traveled

After many years as an SEO copywriter, I still have people asking me, “What do you do all day?” If I just answer, “I write”, the inevitable next question is, “What do you write?” There’s never an easy answer, so let me break it down into straightforward terms. What does it take to write an SEO article?

Inspire your readers

SEO Copywriting: Is Your Copy Ready for Visitors?

You write what seems a beautiful example of SEO copywriting, only to find that visitors don’t agree. They don’t come, they don’t stay; they don’t read. What gives? You were sure your copy was ready to “go live”, but it shortly becomes obvious that only you agree with you. Lessen the chances of this SEO copywriting conundrum by following this checklist:

What is your color

Content is King… But What’s Content?

  [fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]ilarib Content – everybody wants it. SEOs that write blogs and articles on optimization push for it. Google says ranking is all about good, relevant, engaging content. So you think, “Sure. I can do that.” You start writing (or hire someone to write) pages upon pages of content, put it up on your site and wait for traffic to come rolling in… and nothing happens. What gives? How come it’s not working? Is everyone full of it? Do...

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