Content Development

Home/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

18 Content Marketing Ideas to Pump Your Written Content Offerings

Of the many steps in the content marketing process, research and creating may very well be the hardest. After all, we ask a lot of our content. While conversion is the ultimate goal of every online endeavor, brands also want to create brand ambassadors. We want to create a continual funnel that draws people into the company fold. We want people to read our content, talk about it, share it, look into our company further because of that content, and convert.

By | 2017-05-29T04:58:31+00:00 December 26th, 2016|Content Development, Online Marketing|0 Comments

What Type of Landing Page Should I Use?

So many metrics, so little time to track...Image via RVWith Toto on Flickr If a landing page is any page a visitor lands on, what's a preferred landing page? Simply, PLPs are pages you would really like visitors [...]

By | 2017-05-29T04:58:32+00:00 November 30th, 2016|Content Development, Online Marketing, SEO|161 Comments

Online Marketing Efforts Less Than Par? Try Storytelling.

Online marketing is hard enough when you like what you’re doing and are good at it. If you look at marketing as a necessary evil, it's even harder. And when you aren’t good at selling your product or service at [...]

By | 2017-05-29T04:58:32+00:00 November 24th, 2016|Branding, Content Development, Online Marketing|3 Comments

A Content Development How-To: Your Target Audience Needs Your Content

It’s easy to think about your target audience and how you need them to respond to your content. After all, if they don’t respond, you don’t get traffic, authority, sales, or a cookie. However, have you considered the flip side [...]

By | 2017-05-29T04:58:32+00:00 November 7th, 2016|Content Development|0 Comments