A Guide to In-App Advertising for Developers

Monetization is an important issue for mobile app developers. With fierce competition across all app marketplaces, it’s crucial to ensure that your app is earning as much revenue as possible
for each download and use.

In-app advertising has become a popular and accepted way to earn revenue from apps without charging users initially for the app or relying on paid upgrades. For those who aren’t familiar with
this monetization strategy, here’s why you need to take a look at in-app advertising for your mobile app.

In-App Advertising Works, and Here’s Why

As a developer, when you notice that a free alternative exists while yours is paid, you recognize that not every potential user will see the merit in using your app as an option. In order to remove the initial hesitation, offering your app for free is a good way to gain traction.

In-app advertising allows you to gain revenue for the users who do install and use your app. Services like Google AdMob deliver specifically targeted ads to your users, increasing the
chance that they’ll interact with the ads, which earns you money.

Three Types of In-App Ads Which Can Work For Your App

When it comes to traditional in-app advertising, there are three types that developers can take advantage of.

First, there are Interstitial Ads. These take up a majority of the screen for a varying amount of time, then can either be ignored or clicked depending on the users’ interests.

Next are Push Notifications, which tend to be the most noticeable if not the most disruptive as well. Using these can alert your users in any situation, diverting their attention, but can become annoying if not used sparingly.

Finally, Native Ads round out the most pervasive in-app ad types. These are ads that blend into the GUI and seem natural to the design of the app. They’re unobtrusive and generally eye pleasing to boot.

For a more detailed look at in-app advertising options available to you as a developer, make sure to look over the infographic below, courtesy of Enhance.

In-App Advertising image

Author Bio

Nick Rojas combines 20 years of experience working with and consulting for small to medium business and a passion for journalism to help readers grow. He writes about technology, marketing, and social media for the aspiring entrepreneur. When Nick is not sharing his expertise, he can be found spending time at the beach with his dog Presto.

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