Pricing is an important element of the 4Ps of marketing. Generally, the price for products is set as low as possible to gain market share. Or, in some instances, marketers will charge a premium price to set their product/s apart [...]
Website optimization - SEO - can sometimes seem like a never-ending task. It is, but that’s beside the point of this post. You have to start somewhere. Once you know you’ve taken the foundational steps, you can be more [...]
“Online marketing” is a fairly broad term. It covers many methods, avenues and channels. In short, if you’re using the internet to spread awareness about your brand, products, or services, it counts as marketing online. Without expertise, however, it can [...]
Last week we started a series in lead generation for the non-marketer. If you’re still wondering what lead generation is and how it works, check back to the first post in the series, Lead Generation: Learn What Marketers [...]
Lead generation is the act of identifying and attracting qualified prospects, then building them into paying customers. In this first installation of a new Level343 online marketing series, you'll learn how lead generation works, how to identify and qualify a lead, and start on the path to find out what it takes to turn attraction into conversion.