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Competitive Intelligence 101: Do You Know Who Your Online Competitors Are?

Who are your online competitors? Do you know? Are your sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. The problem is the “online” factor. With physical businesses it’s clear cut. If you sell medical supplies, other companies that sell them are your competitors. It’s not so clear-cut with Internet marketing.

By |2018-03-26T11:05:02+00:00March 26th, 2018|Guides, Online Marketing, SEO|

Pricing: How the Right Price Brings the Best Results

Pricing is an important element of the 4Ps of marketing. Generally, the price for products is set as low as possible to gain market share. Or, in some instances, marketers will charge a premium price to set their product/s apart [...]

By |2017-10-30T00:07:36+00:00October 30th, 2017|Branding, Guides, Online Marketing|

The Go-Getter’s Guide to Website Optimization: Our Massive SEO Checklist

Website optimization - SEO - can sometimes seem like a never-ending task. It is, but that’s beside the point of this post. You have to start somewhere. Once you know you’ve taken the foundational steps, you can be more [...]

By |2017-08-20T22:00:40+00:00August 21st, 2017|Guides, SEO|