Who are your online competitors? Do you know? Are your sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. The problem is the “online” factor. With physical businesses it’s clear cut. If you sell medical supplies, other companies that sell them are your competitors. It’s not so clear-cut with Internet marketing.
As an old year draws to a close, it's always a good idea to take a moment and pause; reflect on the success and failures of the previous year. While many people do this in their personal lives, do you [...]
Pricing is an important element of the 4Ps of marketing. Generally, the price for products is set as low as possible to gain market share. Or, in some instances, marketers will charge a premium price to set their product/s apart [...]
Website optimization - SEO - can sometimes seem like a never-ending task. It is, but that’s beside the point of this post. You have to start somewhere. Once you know you’ve taken the foundational steps, you can be more [...]
“Online marketing” is a fairly broad term. It covers many methods, avenues and channels. In short, if you’re using the internet to spread awareness about your brand, products, or services, it counts as marketing online. Without expertise, however, it can [...]