International SEO Guide: Moving products around the globe

The Big Guide on International SEO

In this international SEO guide, I'll cover some of the important sections of global marketing and optimization. You'll find out the types of businesses that international marketing can help, three ways to know if it's not something you need, and a 6-question quiz to find out if you're ready for the big market. I'm excited to share this information with you; international marketing strategies are my favorite! (more…)

Competitive Intelligence 101: Do You Know Who Your Online Competitors Are?

Who are your online competitors? Do you know? Are your sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. The problem is the “online” factor. With physical businesses it’s clear cut. If you sell medical supplies, other companies that sell them are your competitors. It’s not so clear-cut with Internet marketing.

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Where will your success take you next year?

Make Sure You Don’t Miss These Posts of 2017!

As an old year draws to a close, it's always a good idea to take a moment and pause; reflect on the success and failures of the previous year. While many people do this in their personal lives, do you do the same in your business? How might you increase or repeat successful internet marketing and SEO campaigns? What changes might you make to ensure the failures don't happen again? First, it's important to make sure you don't look at failures as bad things. After all, you wouldn't be where you are - owner of a small business, middle marketing...

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Pricing

Pricing: How the Right Price Brings the Best Results

Pricing is an important element of the 4Ps of marketing. Generally, the price for products is set as low as possible to gain market share. Or, in some instances, marketers will charge a premium price to set their product/s apart from the competition. A high priced product sets a high standard by declaring to the world that only a select few can afford it. Pricing also takes into account the following: Variable and fixed costs Competition Company goals and objectives Groups targeted and their willingness to pay Positioning strategies When prices are set low and demand increases, marketers will typically raise...

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Go-Getter's Guide to

The Go-Getter’s Guide to Website Optimization: Our Massive SEO Checklist

Website optimization - SEO - can sometimes seem like a never-ending task. It is, but that’s beside the point of this post. You have to start somewhere. Once you know you’ve taken the foundational steps, you can be more confident when you spread out your efforts. Today, we’re going to share over 40 steps that you should take for your foundational SEO, both on and off page. If you’re brand new to online marketing, you have a lot cut out for you, but it’s well worth it. Don’t give up! If you’re on the other spectrum and you’ve done some optimization,...

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