Handling Your Own SEO: Is It A Good Decision For You?


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At least once a day, I get asked: “Should I handle my own SEO or hire someone?”

It’s an important question.

Everyone is trying to save money in today’s economy – but sometimes when you think you are saving money you are actually losing so much more than you save.

If you are considering handling your own SEO, it is only a good decision if;

a) You have the time to do the work
b) You know what you are doing

To determine if you should handle your own SEO here are a few questions to ask yourself.

1.  Can you work within simple HTML?

At a bare minimum, you need to be able to add Meta tags to an HTML document. Ideally, you can also bold text, set up links, change formatting, rename images, move java script into a .js file etc.  If your site isn’t SEO friendly, you’ll need to do more than this.

2.  Do you have enough time to make your site search engine friendly and optimized?

Once you do an initial review and optimization, you’ll need to plan to spend time writing content, getting social and staying current on all things SEO.   Can your business afford to “lend” this time to SEO and experience no significant negative impact in other areas?  If the time is not truly extra time you have, then you would be “borrowing” the time from another area of your business.

3.  Will you have time to start your SEO work within the next week?

Typically if people don’t take action in the immediate future (within the next 5 business days), the project ends up being delayed indefinitely. You need a clear scheduled start date for your SEO work – especially when the holidays are approaching!  You need to get things going!

4. Are you an experienced and competent copywriter?

You need to be able to write strong text that compels people and also uses keywords well to communicate the theme of your site to the engines.

 After those questions, if you think you can handle your own SEO, that is great.  Just a few final details you need you consider:

What is your time worth per hour?  Which option is more cost effective for you – hiring someone or spending your own time?

Can you recognize when your choice is not working for you and are you willing to try the other option at that time?

Are you prepared to commit to educating yourself and learning all that you need to know to truly run a successful SEO campaign.  Inadvertently spamming, or using a questionable technique can result in a temporary loss of rankings.  Be 100% sure you aren’t endangering your business.

No one but you can decide – I just wanted to arm you with some things to consider.  It is all in the details, and you should consider them carefully before making a decision.

It’s a short week for many, so here’s a short post.  🙂   Feel free to add anything you feel I left out – would love to hear your thoughts!

Comments (16)

  • Avatar
    Bhushan Reply

    If there is something to make perfect in online field then it should be well managed.
    Make a schedule and manage them all.I also think that if you are on the way to make site search engine friendly then you should work here not to hire a freelancer.

    October 11, 2012 at 2:59 am
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    Wasim Ismail Reply

    Knowing what to do is important, you may have all the time but if you are doing it wrong it can be a waste. Many SME’s tend to do DIY SEO due to cost factor, to save some money, and most are under the impression SEO is about adding few Meta details here and there. – only if 🙂
    The key is knowledge and experience, even if you are going to do it yourself, I would recommend that your seek some professional advise.

    October 11, 2012 at 4:10 am
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    Susan silver Reply

    That just covers the basics. If you can afford it having a team that can do the statistical work I think that is the best. Having a dedicated team. I do the copywriting aspects, but i know there is far more to SEO that I still do not understand.

    October 11, 2012 at 8:32 am
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      Bhushan Reply

      Hello there,
      I think you have derived here a excellent concept to make A business at higher.Yes this can be the key of SEO, that team can make spellbind by their work.

      October 12, 2012 at 12:06 am
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    Addie from Good Blogs - The Bloggers Hangout Reply

    That is only a good decision. You have the time to do the work and actually get it done.

    October 12, 2012 at 1:59 am
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    Naina Reply

    Having a professional is a good idea instead of doing SEO for your own.But if know how to do SEO well and can take out some time from blogging then its better.

    October 13, 2012 at 3:21 am
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      Gabriella Reply

      I agree, sometimes people just can’t afford to pay a professional. That’s why Level343 loves writing about SEO. Our readers appreciate it, and it gives everyone an even playing field.

      October 27, 2012 at 6:26 am
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    Aditya Reply

    SEO is not a one time work to do,one has to be consistent on doing it just like blogging.So doing it on your own is not a good idea i guess instead hiring someone can make a lot of difference.

    October 13, 2012 at 3:31 am
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      Gabriella Reply

      Hey Aditya, thanks for all your wonderful comments. I couldn’t agree with you more…I like to compare SEO to a car. You still need to put fuel (SEO) in the tank.

      October 27, 2012 at 6:19 am
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    Liz Hancock Reply

    I think it depends on scaling a business as appropriate. When you are first starting out, there is low cash flow and investing in outside SEO services simply isn’t a wise financial consideration. Most bloggers are actually capable of handling their own SEO to a certain degree. Those that are determined enough to invest the time will actually get quite far. Then as the business continues to grow, so do the available options to streamline the business, which outsourcing SEO would then be a viable solution.

    October 18, 2012 at 5:29 pm
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    Arthur Sparks Reply

    I dont think so you can do it own your own.You need a team to work it out. SEO is not just a topic it involves a lot of topic and complications to work on. myownseo

    November 16, 2012 at 1:48 am
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      Jennifer Reply

      You are right, it is complex with many areas to focus on. A team approach is definitely the best care scenario. Some people don’t have a team to work with and can’t afford the help, so they do the best they can – which is admirable. I personally love it when SEO can be interactive between a client and a firm.

      December 11, 2012 at 8:04 am
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    Arthur Sparks Reply

    Every website owner wants his site to be known, searched, visited, and contacted. If you are on the 9th or 10th page of a search result, the chances of being clicked are very meager. You must get a higher ranking and find a place in the first page. Achieve this by doing search engine optimization for your company’s website by yourself or through a SEO provider.

    November 22, 2012 at 7:43 am
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    Arthur Sparks Reply

    If you are a website owner you are certainly eager to apply search engine optimization techniques on your website so you can get better rankings which evidently will lead to better traffic, sales and popularity. But setting up your own SEO strategy that will work best for you takes a lot of time.

    December 2, 2012 at 8:06 pm
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      Jennifer Reply

      That’s very true Arthur. Most clients end up hiring me because they don’t have the time needed to do SEO. Thanks for the comments!

      December 11, 2012 at 8:02 am
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    Ron Price Reply

    It all depends on your resources. If you have less money and more time than handle SEO by yourself.
    If on the opposite more money and you are working on a full time job, than outsource your SEO.
    I tried to hire a few SEO freelancers, but found it extremely disappointing, as they did a low quality
    work. For now I do it myself , but I find it to be very time consuming.

    December 14, 2012 at 11:41 am

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Handling Your Own SEO: Is It A Good Decision For You?