Meet Cindy Krum. Cindy Krum is on a mission to help make the Internet a better place for business. She’ll share tips, tricks, and techniques for mobile marketing and social networking trends that can help your company grow and succeed.
What’s your personal elevator pitch? What should we know about who you are and what you do?
I am the CEO of MobileMoxie, which is a technical SEO consultancy that helps enterprise and mid-sized companies to rank better and get more traffic from search engines – especially mobile search engines including Google mobile, Google Play, and the App Store. We also help with the overall digital marketing strategy, with a focus on mobile and cross-device engagement. We also have a mobile-focused digital toolset that is designed to help all types of digital marketers manage the mobile aspects of their customer engagement.
Which social media platform is your jam? How do you share your industry knowledge with your audience?
It is 100% Twitter. I know I probably spend a bit too much time there, but I have worked from home since 2008, and the online SEO community is one of my most prominent social outlets – especially when I’m not traveling. Pre-COVID, the main way I shared my industry knowledge, thoughts, and ideas was to speak at conferences. I absolutely love traveling, and I really love being able to talk through what I am seeing and learning, as I work with clients and observe changes in Google. I am an extreme introvert, but a total geek about SEO, so that is the right balance for me.
We’d love to know more about the personal you. What area of the world do you live in, or want to live in; what are some of your quirks; what fuels your fire?
I live in Denver with my fabulous dog Barkley. He is a big part of my life. As a kid, I didn’t like to read because I am dyslexic, but now, as an adult, I love reading because I can listen to books on Audible; I listen when I am walking Barkley, driving, doing housework, or just about any time I can, so sometimes I end up reading as many as 3-5 books per week. I just love learning, so I also spend a lot of time watching documentaries and watching the news. I also love spending time outside, just generally appreciating nature, and Denver is a good place for that.
Is there any advice that you would share with women who are trying to build a career in the marketing industry?
In general, I always recommend that anyone who is trying to get ahead in marketing is to find a focus that you are passionate about. There are lots of generalists in marketing, so having a focus is something that will set you apart. The focus can be an industry, technical specialty, or topical focus – anything that can help you highlight your strengths, and focus on the things that you enjoy most about your career. So many things in digital marketing are constantly changing or in flux, so narrowing down your focus will also simplify what you really have to focus on and pay attention to – to prevent things from getting overwhelming.
Tell us where we can find you online and include information about any specific project that you are building and want people to know about.