Plenty of people will sell you this fantastic dream, without really telling you how to do it. Does it drive you crazy? We Break it down and give you the good, band & the ugly of this evolutionary movement.

DIgital Marketing

Digital Marketing in 2020: What to expect?

The world of digital marketing is made up of a variety of increasingly complex moving parts. Trends come and go, and technology continues to drive developments in digital marketing. Professional marketers are often caught racing to catch up with the trends they overlooked and the ever-changing demands of their core audience. Now, digital marketers need to prioritize convenience, accessibility, and personalization while also managing brand awareness and loyalty. It’s a lot of hats to wear, and 2020 looks set to introduce even more complexity. If you want to stay ahead in 2020, here are the digital marketing trends that you need to know about. Paid Search This is not new,...

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How To Create Video Content For Your Brand (Even In A Boring Niche)

Content is key to driving visitors to your site, building your brand and as a result increasing revenue. But this isn't just about writing blog posts or articles, it includes social media content, podcasts and videos too! In particular, video content has become hugely influential in recent years and the best part is, it doesn't take lots of fancy tech, big budgets and lighting studios; video can be cheap and easy to make if you know what you're doing. Through video content you can build your brand, give advice, showcase your company culture and even share testimonials. But if you’ve...

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5 Things You Need to Know About Planning a Social Media Campaign

If you take a closer look at some of the most successful social media campaigns on the market today, you will notice one similarity between them: they are all planned and executed with incredible precision. Through a better understanding of the target audience and the social media platforms they use, crafting a successful social media campaign is all about planning for that success. (more…)

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Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)

How to Use the Facebook Pixel Event Setup Tool

If you're serious about optimization and tracking, then you need Facebook Pixel installed on your site. But sometimes, setting the events pixel can be daunting, especially if you don't like technical stuff or you don't have the people and resources to do the basic code. Luckily, there's the Facebook pixel event set-up tool. While you still need to add the base pixel code on your site, the event set-up tool is a codeless, streamlined method to incorporate pixel events. In this post, we'll show you everything you need to know on how to use the Facebook pixel event set-up tool. Install the Pixel...

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