Plenty of people will sell you this fantastic dream, without really telling you how to do it. Does it drive you crazy? We Break it down and give you the good, band & the ugly of this evolutionary movement.

Customer Journey and Experience. Hand Raise Up a Paper Plane

Revisiting AIDA Strategies: Bridging the Gap Between Awareness and Action

AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of effective AIDA strategies is building brand awareness. As the prospect enters the marketing/sales pipeline, there are methods to help move the prospect through an effective process that enables them to take action. (more…)

social media presence

5 Social Media Strategies Every Ecommerce Store Should Embrace in 2019

Social media already has emerged as the most essential marketing channel for businesses across sizes, niches and categories. While big brands need a social media presence to foster loyalty and create a stronger brand image, small businesses and startups need social media as the most inexpensive tool to reach a wider audience and push business growth. For eCommerce businesses, social media comes as an invaluable tool to boost sales and promotion. Most leading eCommerce platforms now offer out-of-the-box social media extensions and tools to allow your business to find traction from early on. While you may know the time tested methods...

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social networking apps

What’s Your Social Media Reach?

The length of your organic social media reach (AKA digital social reach) is critically important. But many marketers and companies make the mistake of assuming their presence should abound everywhere, and on every social media venue. Unfortunately, this is not always the case; the manpower and time involved are wasted. Since your audience is not on every social media platform, why waste the energy? There are ways to get more information about your target market. 1. Ask your audience questions you need answers to. Call, conduct a survey, or send an email. Making contact also keeps your customers engaged. 2. Gain additional...

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What Makes Social Selling a Success?

Future Trends & Factors That Make Social Selling A Success Or A Failure

Getting social sales results can be a confusing proposition without proper insight. There isn't necessarily a clear-cut map to what makes your social selling a success. So, then, what makes or breaks social selling efforts?

Understanding Social Selling Activities

Understanding Key Social Selling Activities

Each piece of the social machine works together almost seamlessly; marketing and selling socially are regularly lumped into the same social media category. To be successful at social selling, it is important to remember some key factors that separate sales from other social media tactics.

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