If you aren’t using the online world to optimize your marketing, then you’ll be losing a high amount of new sales and business potential. Good online marketing is fundamental for business success, whether you have a large, established business or a small startup. Online marketing doesn’t have to be stressful as long as you have a good strategy in place and understand what your marketing goals are.
1. Make Sure Your Website Is Accessible on All Devices
A lot of companies spend the majority of their time investing in a professional, working website, which, naturally, is important. However, some businesses only check the look and usability of their site on a desktop computer when they are building it, which is a mistake because the majority of consumers these days will browse websites on alternative devices, such as their smartphones, while they are on the go. So, if your posts and content aren’t functional on other devices, you may be losing a high number of sales as a result of consumers being frustrated and clicking away.
Check that everything you do online also works smoothly on laptops, smartphones, iPads, and various screen sizes.
2. Manage Your Marketing Workflow
Having a great marketing strategy and schedule means clear communication within a team and a clear structure of when and how you’re going to do things. This means that you need to have a firm grip on your marketing workflow. If you have a large company, using BPM tools will be beneficial to automate marketing processes and take some of the pressure off your team. This will ensure that you always stay on schedule, while small businesses should remember to regularly communicate to align their marketing procedures.
3. Offer Extra Incentives
If you are a business that is selling a product, extra incentives will go a long way within your marketing strategy. Offering free shipping could be the difference between a consumer placing an order with you and a competitor who charges for shipping. Other deals such as 2 for 1 deals or sales prices may also tempt new consumers, and you can market these incentives across all your platforms, such as social media posts that advertise the free shipping bonus.
4. Create Engaging Videos
Social media is the perfect platform for this. With so many consumers scrolling through a stream of content on a daily basis, making your own content more eye-catching is essential. Consumers are more likely to stop and watch a short, engaging video than they are to stop and read a large paragraph of text.
Video marketing is an excellent method to show off your brand and introduce consumers to your team and business in a personable way.
5. Take Charge of Your Social Media
Consumers don’t just want to see that you have a social media platform – they want to see you using it. If you have a stagnant account that was only created to have something there, this won’t serve to draw in any new sales. Make a plan for a posting schedule and understand how best to post on all the major platforms.
Content marketing and inbound marketing expert, Steve Conway is passionate about discovering new tech which will enhance his already well-honed digital marketing skills.