It’s no secret that one of the best ways to optimize for search engines is by producing quality content. Google has shifted its focus and tries to offer content that users will find useful and valuable. Therefore, when trying to improve SEO, you should remember that what’s good for the user will also benefit your ranking. If you want to get a high rank for searches in your area, then your website should have local content. In this article, we will cover the types of content that will help your local SEO and that you should focus on to get the best results.
SEO includes various design techniques and principles that can improve your rank when search engines offer results to users. Local SEO has a somewhat narrower approach. Here the goal is to reach users who are in the same location as your business. This is especially important for small businesses and services that people often visit in person or order from.
It used to be enough to claim your business on Google to reach the famous 3-pack. However, the competition has gotten fierce, and that isn’t enough anymore. Algorithms have increased their demands, and businesses need to step up their game. Now the best way to achieve a good rank for searches in your area is to focus on specific types of content that will help your local SEO. Of course, besides producing local content, you shouldn’t forget to implement traditional SEO techniques.
Local users will have an easier time finding your website if you create a dedicated landing page for their city. If your website includes local listings, users will also be able to find your nearest location. If they realize that you are in their area, this can be the nudge they need to contact you. Search engines will also take notice and include you among the local businesses they offer.
Depending on where your business is located, you can go a step further and create separate websites for individual locations. Keep in mind that smaller businesses with a proportionately smaller online presence might not benefit from multiple websites. That can just spread their content too thin and reduce their authority with search engines. In their case, sticking to local landing pages is the way to go.
In today’s world, if you want a solid online presence, you can’t ignore the power of social media. Cross-promote any events you host on social networks but remember to include your website as well. Hire photographers and promote hashtags to have people tag themselves in pictures. Incentivize content sharing and offer promotional discount codes for people who support your event. Name the event after your city or neighborhood. If you can’t find the right type of event to host, you could partner with other local events and sponsor them.
From everything we’ve been talking about, you can see that local SEO revolves around content creation. Since that’s the case, you need to focus a large part of your content on local events and happenings. Make sure that the content relates to your business and always include your researched keywords to achieve more hits.
Unfortunately, creating quality content is far from easy, especially the types of content that will help your local SEO. It can be costly, difficult, and take a lot of time to produce. That’s why we recommend that you outsource some of the work and invite guest writers to help. Guest posts by prominent locals can go a long way towards boosting your reach. Influencer marketing has exploded, and if you use it correctly, it can do wonders for your digital profile. Find an influencer who caters to your area and begin sharing their posts. Afterward, you can work with them to create specialized promotional posts which include your products and brand. They can create unboxing videos or share product reviews with their audience.
Keep in mind that working with established influencers is the best way to go. You don’t want someone with a minimal following, as it likely won’t yield the best results.
FAQ pages are a huge boon to any website owner. They can eliminate the need for you to answer the same repetitive questions time and again. This saves you a lot of time and offers solutions for the problems your users are facing. Most importantly, FAQ pages serve an additional purpose since they can be used to boost your SEO.
A large majority of web searches take the form of questions. Although that’s not Google’s proffered syntax, that’s how users phrase their queries, and the algorithm had to adapt. Having content on your website which directly answers the most searched questions will bring your page up on search results. Do yourself a favor and phrase the question in a way that includes your location. For example: “Where can I find quality service in … (my area),” or “What do I do if my car breaks down in … (your city).” You can even expand your FAQ section to include complete guides and video content. By offering solutions to common problems, you’ll receive a lot of organic traffic.
As you can see, there are several types of content that will help your local SEO. There is no trick or secret ingredient. You just need to create content that caters to the people in your area. If you foster a strong relationship with your local community, people are bound to notice you. That’ll lead to more engagement with your website, which will be picked up by search engines and boosted even further. Getting the attention of local prospects is sure to generate more sales and help you fight off the competition.