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On-page Optimization: Keywords and SEO Articles

As a writer of SEO articles, I’ve been asked several times what keywords are and what SEO means. The meaning is easy: Search Engine Optimization. The explanation is difficult, because there are so many SEO tools for on-page optimization, the information would fill a thick book. I can, however, give a brief explanation of how the articles work and what SEO is all about.

When building a web presence, the main consideration is how to bring quality views, known as clicks, to your website. One of the ways to do this is by creating optimized articles using key words and phrases. Why would you want to do this? Because it’s also one of the top ways to get Google Ranking.

Briefly, here’s how it works:

Keyword Research – Keywords are words or phrases that users search for. “SEO”, for instance, could be a keyword for this article. Though any word or phrase can be used for this purpose, you want to ensure that the one you choose would be used in a search. You may want to use professional SEO service providers for this. They will provide you with a Keywords analysis, and a competitors analysis. These vary in prices, but well worth the time and money spent.

The Articles – When writing SEO articles, the main element is how the keywords are used and how often. Redundancy- too much of the same word, and the Google search engine ignores the page; this is called “keyword spamming”. Not enough usage and you end up on the low end of the Google totem pole, which could be several pages back from the first search page. It’s recommended by those knowledgeable in writing SEO articles that you choose two or three keywords and use them in strategic places.

The Finished Product – Once you have your SEO articles in hand and you’re wondering what to do next. It’s time to do your own internet search. What you’re looking for are places that allow article submission or directory submission.

These are sites that allow you to submit your article, along with a Meta tag description – which, by the way, will also hold your keywords. Once your article is submitted, anyone who types in that search term will now see your article, which has links to your website.

A tip: Ensure that your keywords won’t stand out in the copy. Most internet users understand they are being manipulated; they don’t want to see the actual manipulation. This could be detrimental to what you’re trying to achieve – clicks to your website.

Finally, do your research, stay informed, and good luck on your future SEO articles!

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