Video Drives eCommerce Sales, and It’s Not as Expensive as You Might Think
Video is the most compelling medium for showcasing eCommerce products. Text explains the benefits of a product. Images capture a shopper’s attention and create an emotional connection. But only video harnesses words, images, and sound, a combination that delivers an abundance of creative possibilities resulting in longer engagement.
But many eCommerce retailers approach video with hesitation. Videos are more difficult and expensive to produce and edit than images. Video files can be large and potentially expensive to upload and host. However, there is ample evidence that well-produced videos are worth the cost.
In this article, we’re going to look at why...