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Does Your Marketing Message Leave A Bad Taste?

I recently went to an airshow to watch planes scream down the runway. It was fantastic - death-defying feats of aerial acrobatics right before our eyes! Wow! I didn't mind the crowds or the burning sun, but what sticks out in my mind is the food. Now, those who know me are already asking me, "Alright Lacy, where's the marketing lesson?" Of course, you know there has to be one. (more…)

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Are You Cannibalizing Your E-commerce Sales?

E-commerce websites aren't that much different from any other website, in that everything out there is product - which means everything has a conversion point. For example, a blog post, no matter how entertaining or informative for the reader, is put out there to accomplish something: gain attention, build authority, build backlinks, increase ranking and relativity, etc. However, one of the main differences between an e-commerce site and any other site out there is sales, and that one difference alone makes them as alike as apples and oranges. (more…)

Step By Step Guide for Your First E-commerce Business

If you're under the impression that e-commerce is a massive industry and one that is going to grow even more, then you aren't far wrong. It is said that there is anywhere between 12-24 million e-commerce stores from all around the world existing online right now.

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