Are You Cannibalizing Your E-commerce Sales?
E-commerce websites aren't that much different from any other website, in that everything out there is product - which means everything has a conversion point. For example, a blog post, no matter how entertaining or informative for the reader, is put out there to accomplish something: gain attention, build authority, build backlinks, increase ranking and relativity, etc.
However, one of the main differences between an e-commerce site and any other site out there is sales, and that one difference alone makes them as alike as apples and oranges. (more…)