Gabriella Sannino2020-07-26T22:57:21-07:00Just changing the words you use to describe a product changes the reader's perception of that item. Wouldn't you rather eat something described as delicious and decadent, or will tasty suffice?
One of the most effective ways to use strategic marketing psychology is through content creation, which covers all of the basics of eCommerce marketing. It also very neatly incorporates seven psychological principles of marketing that we'll discuss in this article.
Does your online store have a high bounce rate?
Having a high bounce rate is one of the biggest e-commerce conversion killers. If most users abandon your site as soon as they land on it, then you can't convert them into subscribers or customers.
However, you might have a difficult time accepting the fact that having a high bounce rate means there is something about your online store people do not like. You love your website so much that you do not know why people can’t think or feel the same way towards it.
There’s nothing to worry, though, as we are...
No matter what your business model or industry, competition is fierce in an increasingly digital environment. That means crafting a marketing strategy that's forward thinking and innovative enough to set your business apart from the crowd. In turn, that means finding news ways to promote a product.
Introducing a new product on the market or adding to an existing line needn't be a hit-or-miss proposition. Here are an even dozen marketing ideas that will help you promote your product line and build your brand.
Funnels. They're great for pouring large amounts of liquid into small openings without making a mess.
Sales funnels work the same way as their culinary counterparts. You lure as many people as you can into one end and hope some of them pour out of the other as loyal, long-time customers without too much loss.
That's no way to treat the people you value.
There's a new way of approaching lead conversion. Life-cycle marketing is based upon identifying where each member of your audience is in their journey and meeting them there. It's more of a process than a funnel.