Digital Marketing Funnel

The New Sales Funnel and How to Make it Work for You

Funnels. They're great for pouring large amounts of liquid into small openings without making a mess. Sales funnels work the same way as their culinary counterparts. You lure as many people as you can into one end and hope some of them pour out of the other as loyal, long-time customers without too much loss. That's no way to treat the people you value. There's a new way of approaching lead conversion. Life-cycle marketing is based upon identifying where each member of your audience is in their journey and meeting them there. It's more of a process than a funnel. Why...

A person looking through a video camera

Video Drives eCommerce Sales, and It’s Not as Expensive as You Might Think

Video is the most compelling medium for showcasing eCommerce products. Text explains the benefits of a product. Images capture a shopper’s attention and create an emotional connection. But only video harnesses words, images, and sound, a combination that delivers an abundance of creative possibilities resulting in longer engagement. But many eCommerce retailers approach video with hesitation. Videos are more difficult and expensive to produce and edit than images. Video files can be large and potentially expensive to upload and host. However, there is ample evidence that well-produced videos are worth the cost. In this article, we’re going to look at why...

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marketing message

Does Your Marketing Message Leave A Bad Taste?

I recently went to an airshow to watch planes scream down the runway. It was fantastic - death-defying feats of aerial acrobatics right before our eyes! Wow! I didn't mind the crowds or the burning sun, but what sticks out in my mind is the food. Now, those who know me are already asking me, "Alright Lacy, where's the marketing lesson?" Of course, you know there has to be one. (more…)

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Product package boxes and shopping bag in cart with laptop computer which web store shop on screen for online shopping and delivery concept

Are You Cannibalizing Your E-commerce Sales?

E-commerce websites aren't that much different from any other website, in that everything out there is product - which means everything has a conversion point. For example, a blog post, no matter how entertaining or informative for the reader, is put out there to accomplish something: gain attention, build authority, build backlinks, increase ranking and relativity, etc. However, one of the main differences between an e-commerce site and any other site out there is sales, and that one difference alone makes them as alike as apples and oranges. (more…)

Step By Step Guide for Your First E-commerce Business

If you're under the impression that e-commerce is a massive industry and one that is going to grow even more, then you aren't far wrong. It is said that there is anywhere between 12-24 million e-commerce stores from all around the world existing online right now.

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