Email connects you to people; email marketing is how you connect your company with those people.

social media and email marketing

5 Powerful Ways to Combine Social Media and Email Marketing

Email and social media are two of the most powerful channels for digital marketing, but marketers often treat them as two separate platforms. In fact, these channels are even more powerful when used together in ways that complement their respective strengths and weaknesses. This article will cover a few of the best strategies for integrating your social media and email marketing approaches in order to increase traffic, engagement, and sales. Keep in mind that the best strategies depend on your unique brand and audience—the right tactics for you may not be as effective for another business. Encourage People to Sign up for Your Email Lists via...

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stack of direct mail marketing on an old shelf

Direct Mail is Making a Comeback: 10 Statistics That Will Surprise You

Every few years, some marketing analyst or another will try to prove their edginess by pronouncing the death of direct mail marketing. I'm here to make the case for why that's not true, and I'm bringing receipts.  Why You Should be Incorporating Direct Mail Into Your Marketing Strategy In order for something to come back, it needs to go away. Direct mail never really faded. The effectiveness has simply been overlooked in favor of all the shiny new platforms.  I'm not disparaging digital marketing. After all, it's our bread and butter. However, the more technical our societies become, the less personal interaction and...

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email marketing

9 Ways Email Marketing is Failing You

Not too long ago, email marketing was pronounced dead. This may be due to the fact that there were few regulations or guidelines, and lots of black hat practices going on. Tidal waves of spam mail and cyber exploits led many people to mistrust email, and many marketers found their efforts landing in spam folders. The good news is, more efficient filters have reduced spam, and antivirus software reduces the risk of infiltration by criminals. With these problems neutralized, if not eliminated entirely, email marketing remains one of the most effective ways of generating leads and providing added value...

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5 Ways to Know Your Email Campaign Strategy Is Legal

Crafting the perfect email strategy can be tricky. Not only do you need to appeal to the masses in a fresh and authentic way, but you also have to maintain strict legal guidelines. Many large corporations outsource to marketing firms who bear all liabilities, but small businesses may not have that luxury. Do you want to know if your email campaign strategy is legal? Start by asking the five questions below. 1. Did You Buy an Email List? Years ago, paid email lists were common. You'd create an email, purchase a list and blast thousands of inboxes at once. Today, though —...

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email lists

What Are Email Whitelists, and How Do I End Up in Them?

As a digital marketer, you likely spend a lot of time on emails. You agonize over the content and colors, trying to find the ideal combination that will increase engagement. You check and double-check links, ensuring the user experience is seamless. After all your hard work, the last thing you want is your email to end up in the spam folder. Marketers rely on whitelists to get their emails seen. With smart email clients like Gmail, Yahoo and Outlook, promotional or suspicious-looking content may never meet the eyes of the intended user. (more…)

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