9 Ways Email Marketing is Failing You
Not too long ago, email marketing was pronounced dead. This may be due to the fact that there were few regulations or guidelines, and lots of black hat practices going on.
Tidal waves of spam mail and cyber exploits led many people to mistrust email, and many marketers found their efforts landing in spam folders.
The good news is, more efficient filters have reduced spam, and antivirus software reduces the risk of infiltration by criminals. With these problems neutralized, if not eliminated entirely, email marketing remains one of the most effective ways of generating leads and providing added value...