Email connects you to people; email marketing is how you connect your company with those people.

email marketing

9 Ways Email Marketing is Failing You

Not too long ago, email marketing was pronounced dead. This may be due to the fact that there were few regulations or guidelines, and lots of black hat practices going on. Tidal waves of spam mail and cyber exploits led many people to mistrust email, and many marketers found their efforts landing in spam folders. The good news is, more efficient filters have reduced spam, and antivirus software reduces the risk of infiltration by criminals. With these problems neutralized, if not eliminated entirely, email marketing remains one of the most effective ways of generating leads and providing added value...

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Side view of laptop with e-mail interface on blurry background. Email marketing concept

5 Ways to Know Your Email Campaign Strategy Is Legal

Crafting the perfect email strategy can be tricky. Not only do you need to appeal to the masses in a fresh and authentic way, but you also have to maintain strict legal guidelines. Many large corporations outsource to marketing firms who bear all liabilities, but small businesses may not have that luxury. Do you want to know if your email campaign strategy is legal? Start by asking the five questions below. 1. Did You Buy an Email List? Years ago, paid email lists were common. You'd create an email, purchase a list and blast thousands of inboxes at once. Today, though —...

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email lists

What Are Email Whitelists, and How Do I End Up in Them?

As a digital marketer, you likely spend a lot of time on emails. You agonize over the content and colors, trying to find the ideal combination that will increase engagement. You check and double-check links, ensuring the user experience is seamless. After all your hard work, the last thing you want is your email to end up in the spam folder. Marketers rely on whitelists to get their emails seen. With smart email clients like Gmail, Yahoo and Outlook, promotional or suspicious-looking content may never meet the eyes of the intended user. (more…)

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the short url - keeping links short for the good of mankind

4 Reasons NOT To Use URL Shortening Services

Like many of you, I’ve used automated short URLs for years. URL shortening services such as,, and have long been a part of my social toolbox. -And now that there’s such a push for having shorter URLs anyway, it seems kind of… anti-marketing… to stop in my tracks now and say, “Waaaait a minute,” but I’m doing it anyway. Yes, I’m reconsidering the use of URL shorteners.

Product Placement

Placement: Where Does Your Product Belong in the Marketing Mix?

So far in our marketing mix series, I've talked about selling your products, promoting your products, and choosing the right price for your product's target market.  Today, I'm going to finish up with the last of the 4 P's marketing mix by talking about placement. Strategies created for the marketing mix center on the best ways of getting the product to the end user. Placement concerns itself with getting a product to a consumer at just the right place and right time. It involves effective distribution as well. Good and Bad Product Placement There is both good and bad product placement....

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