5 ways to use email marketing to kick ass
Over the last few years, I’ve been increasingly amazed at how versatile and effective email marketing can be, and how few companies even begin to scratch its potential to increase business.
It’s not rocket science. It’s just…talking to people. Through simple tools that are totally easy to automate.
I’ll be honest here: I’ve worked exclusively with MailChimp, with a little research in to Mandrill, and no other email marketing service. I know other companies like ConstantContact (which seems limited, and a bit old school) and SalesForce (which can be cumbersome for a small to medium-sized business) provide similar and even more...