Email connects you to people; email marketing is how you connect your company with those people.

Email Marketing

Mapping Out the Buyer’s Journey with B2B Email Marketing

Over a hundred billion emails are sent and received daily. Emails also happen to be the most common form of communication businesses use to reach out to customers, including other businesses that may be in need of their products or services. The potential impact of a well-planned email marketing campaign becomes clear when you consider the journey the buyer takes from the time they're first contacted until a conversion is made. Putting Yourself in the Buyer's Shoes The typical B2B consumer is anywhere from 65 to 90 percent through the purchase cycle before they even contact a particular business. Assume recipients...

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Build your List

5 Steps to Grow Your Email List

You already use your email list as an efficient, effective marketing tool to spread news about your products and services. Make growing your email list a priority, and soon you may see your sales numbers increase.

7 reasons

Top 7 Reasons To Invest In Content Marketing

Content marketing is a crucial aspect for increasing traffic to websites, generating leads, and enhancing an entrepreneur's SEO (search engine optimization) efforts. If you still aren't using content marketing in your online business strategy, here are some strong signs that will make you reconsider the possibility of investing in content marketing.

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Great Feedback

Getting Great Feedback

You spent months designing and building your website, creating a content strategy, loading it with great images and marketing it to your target audience, but that ticker tape parade you were expecting hasn’t happened yet. You’ve not gotten so much as a singing Candygram, praising your efforts -- does that mean people don’t see your brilliance for what it is? Or are they simply in awe of your genius? Stunned into silence as it were... How does a company go about getting great feedback? Guessing doesn’t help when you’re trying to get feedback on your site, whether you hope to use it...

Build your List

5 ways to use email marketing to kick ass

Over the last few years, I’ve been increasingly amazed at how versatile and effective email marketing can be, and how few companies even begin to scratch its potential to increase business. It’s not rocket science. It’s just…talking to people. Through simple tools that are totally easy to automate. I’ll be honest here: I’ve worked exclusively with MailChimp, with a little research in to Mandrill, and no other email marketing service. I know other companies like ConstantContact (which seems limited, and a bit old school) and SalesForce (which can be cumbersome for a small to medium-sized business) provide similar and even more...

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