International Marketing

You want your international marketing efforts to give the best results for your global business. Learn how to find your voice, community and localized market.

International SEO

How Does International SEO work?

Marketing your website overseas is different than marketing domestically. All the hard work to improve your domestic site's SEO won't necessarily convert the same with a simple translation of articles. Essentially, international SEO takes you back to the basics in a brand new way. Back to the Basics First, review the fundamentals of your website. Determine a domain structure that's right for you and your company. There are two options to choose from: -ccTLD: Domains with a country specific extension, like .us -gTLD: General domains, like .com Differentiating country specific pages on a gTLD can take several forms: -Subdomains, like us.site.com -Subdirectories, like site.com/us -URL variables, such...

MARKETS with magnifying glass on grunge world map

4 Essentials For International Marketing

Expanding your marketing campaigns internationally can be a great opportunity to grow your audience and brand. Outside your domestic region, however, are also opportunities for obstacles that could be catastrophic. Before taking the leap into international marketing, take into consideration a few essential points to help your campaigns succeed. (more…)

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5 Steps for Improving SEO for International Audiences

Expanding overseas can be tough. It can be all the more difficult if you don’t first consider your marketing copy from the perspective of the culture you are targeting. Not only could you unwittingly offend your new audience, but also this mistake could decimate your international SEO. Even if you receive visitors to your home website from countries other than your own, it won’t necessarily translate to brand recognition among that audience.

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3 Important Tips for Local Marketing On an International Scale

You've arrived. Your business has expanded into the international market. Congratulations! So.... why am I talking about local marketing? Don't you have enough to worry about now?

Banner: Keyword Research: Still Useful or a Ghost of SEO Past?

Context, Semantics and Search Intent – It’s All Keywords.

Is keyword research still useful in blogging? Some people think it's useless; we disagree. Learn why keyword research still does the job.

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