More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

4 Steps

Four Steps to SEO

To say you know how to write SEO vs.Writing SEO is another fish story. It's amazing how many people and companies send you their clever copy boasting about getting you higher rankings on Google. Here is the truth, 2 things will get you ranked high on Google. Links and SEO copy, period. Basically the keywords will alert the search engines of what you do and the links on your page will show their importance. After all one word can surmise what the search engine looks for "relevance". I am sure you all have the plethora of information on how you...

Blue dudes

Why Do We Need SEO?

A. Search Engine Optimization or SEO is a marketing tool used worldwide on the Internet in order to get higher ranking. Simple enough right? Afraid it's not that easy, in this discipline one has to look at various attributes of their website. From content to links, link backs and last but not least their structure. Once you have had a good look at your website content you have to remove any impediments that are preventing your site from achieving it's rightful place in the search rankings on the Internet. Therefore the question is why do we need SEO? B. Since...

Lights

How do you Effectively increase more traffic to your website?

The basic detail that any website owner looks for is how to effectively increase more traffic to their website. There are new web pages uploaded almost every minute. And on the Internet it’s all about where your page ranks on Google or the other major search engines. Due to this competition your efforts require intensive planning, research and development. The traffic on any web page is motivated mainly by the content of the page, back links from other web sites and how much information you provide on a certain topic. One of the best ways to advertise the page is...

Algorithms

Most Recent Google Algorithm Updates

This article has a lot of great information including related links to what happened. I was particularly fascinated by Matt Cutts discussion boards. Google is frequently updating and reviewing its algorithms to provide a sound-searching environment for individuals. The most recent updates include Jagger update, big daddy, and Florida update. Google started updating its algorithm since 2003. Several pages, which were topping suddenly, disappeared. The first recent algorithm is Florida. Here, Google placed filter using its teams of SEO professionals and SEO specialists to locate sites that did more SEO work than normal levels. Another theory is that Google bought this...

Advantages and Disadvantages of Directory Submissions

I have been thinking lately that if part of you're strategy is submitting your web site to directories for better exposure to masses, then you need to weigh the various advantages and disadvantages of directory submissions for your respective web site. Below are some pros and cons of directory submissions in my humble opinion. One consideration is to have a solid plan regarding the frequency of your submissions and that you are not using duplicate content. A major advantage of directory submission is that it is an easy and rapid way to create link dispersion on search engines without needing...

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