DIgital Marketing

Digital Marketing in 2020: What to expect?

The world of digital marketing is made up of a variety of increasingly complex moving parts. Trends come and go, and technology continues to drive developments in digital marketing. Professional marketers are often caught racing to catch up with the trends they overlooked and the ever-changing demands of their core audience. Now, digital marketers need to prioritize convenience, accessibility, and personalization while also managing brand awareness and loyalty. It’s a lot of hats to wear, and 2020 looks set to introduce even more complexity. If you want to stay ahead in 2020, here are the digital marketing trends that you need to know about. Paid Search This is not new,...
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Marketing Advertising Commercial Strategy Concept

Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)
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Adwords, now Google Ads, written in Scrabble letters

Is Your PPC Ailing? Here’s the Quick Cure

For the record, pay-per-click advertising isn’t going anywhere. PPC is part of a success recipe that can help businesses generate dollars and provide a boatload of insights. Make no mistake though, PPC can be challenging even for the best of marketers. If your PPC campaigns are ailing, here’s our advice for turning the tide. (more…)
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Overlooked

Overlooked Winning Tactics for Managing PPC Campaigns

It’s a good thing if you’re running, or thinking of running, a Pay-Per-Click campaign. There are a number of benefits whereby PPC can be cost effective, targeted, measurable, fast, and customizable. In fact, many marketers constantly look for ways to increase their ROI using PPC. However, it’s easy to get lost in the shuffle and overlook those small, critical, things that can make or break your efforts. Here are some pearls of wisdom to consider when you're managing PPC campaigns. (more…)
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