What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.

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Organic SEO: Is Your Website Dying Or Thriving?

In the U.S., we still have about a month of Spring left to go. Everything is green and growing.  If you've had a website for more than a year and you've been actively working on it, you know websites are a living thing. They grow, much like a living plant. I'm going to use a lot of planty-type terms in this post - just think "Spring" and go with it. (more…)

16 Link Building Strategies

These days, in order to have a successful business, you need to be present online. Actually, you need to be more than present. You should be dominating the online world. No matter what kind of business you are in, big or small, products or services, this is important for everyone. However, owning a place at the top of the search results is not easy. It is not impossible, either, so that's good news. (more…)

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How To Hire The Best SEO Company For Your Business

There will always be companies sitting on the "Should I/shouldn't I SEO?" bench; it's natural to question something that sounds like smoke and mirrors if you've never experienced it for yourself. However, there are definite benefits to hiring an effective SEO company for your business. For example, an SEO partner can help you achieve the following. (more…)

Customer Journey and Experience. Hand Raise Up a Paper Plane

Revisiting AIDA Strategies: Bridging the Gap Between Awareness and Action

AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of effective AIDA strategies is building brand awareness. As the prospect enters the marketing/sales pipeline, there are methods to help move the prospect through an effective process that enables them to take action. (more…)

Pay Close Attention to What Your Optimization Company Promises—or Doesn’t!

With respect to anything in the world, you have to be cautious of what others promise. There are a lot of businesses that can share SEO horror stories, just as there are those that can share success stories of how their business rose in search rankings. This isn’t an exposé about bad SEO agencies, nor is it meant to shame anyone. (more…)