What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.

International SEO

International SEO: Country Specific Domains, Subdirectories or Subfolders?

Opening up your website to an international audience is one way to significantly grow your business. While you want to make sure your product or service is in demand in your international market, once you do know, it’s time to plan how you’re going to go about reaching that market. STOP! How do you know if you’re ready to go international? As mentioned in The Big Guide to International SEO, you have to evaluate foreign markets. Is there a legitimate place for your product/service offerings? Does more than 10% of your traffic come from other countries? Do you have the budget? The Big...

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local marketing on google my business

Google My Business: Local SEO Beyond the NAP

When you first learn about Google My Business, AKA GMB, you’ll probably also learn about N.A.P. N.A.P. is a marketing term that stands for Name, Address, Phone. In local SEO, it’s a reminder that your N.A.P. should always be the same. For example, if your business is incorporated, it should always include “Inc” or “Incorporated”. It should not, however include one AND the other. Optimally, that’s the way it should be across the Internet. In local SEO, consistency is important. Changing business names, addresses and phone numbers can “confuse” search engines and people, leaving them to wonder if they’re looking at...

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Digital Marketing -seo strategy creation

Laying the Foundation for an SEO Strategy That Gets Results

With so many SEO techniques available for marketers, it can be challenging to know which ones offer the biggest impact and most favorable results in your SEO strategy. Should you focus on link building, on-page and off-page SEO, or content strategies and an expanded blog? Worry no more. We know the challenges people deal with, which is why we've put together a list of crucial SEO tips that address some of the most important elements of SEO. Laying the Ground for a Successful SEO Strategy We always say we don't do cookie cutter campaigns. That's not quite true. There are a few...

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International SEO Guide: Moving products around the globe

The Big Guide on International SEO

In this international SEO guide, I'll cover some of the important sections of global marketing and optimization. You'll find out the types of businesses that international marketing can help, three ways to know if it's not something you need, and a 6-question quiz to find out if you're ready for the big market. I'm excited to share this information with you; international marketing strategies are my favorite! (more…)

Marketing Advertising Commercial Strategy Concept

Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)

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