What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
Website optimization, or SEO, can often sound like something only the inner circle of marketers can do. It's like the key to the Halls of the Illuminati or something. If you feel that way... you're absolutely right. Optimization is a [...]
Since about 2008 – 2009, site speed has been an increasingly important issue. In 2010, Google stopped all the questions with a single post, Using site speed in web ranking. Does Google use site speed as a ranking factor? The answer is most assuredly. […]
We’ve often talked about connecting the dots in your social media marketing. It’s long been a professional pet peeve to see all the social media graveyards – accounts that were created but never really used to their full potential. The social account has a few remarks and then… silence. Our guest post today covers a subject near and dear to our marketing hearts: getting your social media accounts up, running and thriving. With no further ado, we bring you “Best Social Media Practices Which Boost SEO,” from our Australian friends across the pond. Enjoy! […]
Last week we started a three part series on buyer personas. We talked about one of the biggest mistakes marketers make in buyer persona marketing, and how it important it was to target more than a generic individual. We also covered [...]
What is organic SEO? How does it differ from natural SEO or other forms of online marketing? - And in the grand scheme of online marketing, what does it do, really? I mean, for you - for your website? We’ll answer that and more in today’s blog post. We’re also going to use a lot of gardening terminology, so if you like digging in dirt you’ll love that.