What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.

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5 Internet Marketing Courses for Aspiring SEOs

Search engine optimization — SEO — can be a daunting term for entrepreneurs or young professionals looking to improve their online presence. SEO is a key factor in digital marketing strategies today, so learning the ins and outs of this topic is extremely important to determining your brand's success.  The good news is there are any number of online courses and books to help you become a certified SEO pro. (more…)

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3 Steps to Make Your Website More Effective in 2020

Your company’s website has the potential to be your most important marketing tool; however, it can also be your biggest downfall as a business. Having an ineffective, boring, outdated, and not user-friendly website is the quickest way to lose potential customers. In today’s society people want access to everything 24/7, and your website has the opportunity to give this service to them, but if your pages load too slowly or if your external links go through to useless and irrelevant content, then you can say goodbye to sales. However, if you are willing to invest in your website and more importantly, are willing to invest your time and...

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5 Signs That It’s Time to Update Your Local SEO

Local SEO is a way of optimizing community business listings on the internet. It's the best way to reach people within your community who are looking for services. Done right, it'll tie mobile search, Google maps, customer reviews, and traditional websites together so that your local audience can find you, learn more about your business, and book appointments.

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International SEO

International SEO: Country Specific Domains, Subdirectories or Subfolders?

Opening up your website to an international audience is one way to significantly grow your business. While you want to make sure your product or service is in demand in your international market, once you do know, it’s time to plan how you’re going to go about reaching that market. STOP! How do you know if you’re ready to go international? As mentioned in The Big Guide to International SEO, you have to evaluate foreign markets. Is there a legitimate place for your product/service offerings? Does more than 10% of your traffic come from other countries? Do you have the budget? The Big...

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Google My Business: Local SEO Beyond the NAP

When you first learn about Google My Business, AKA GMB, you’ll probably also learn about N.A.P. N.A.P. is a marketing term that stands for Name, Address, Phone. In local SEO, it’s a reminder that your N.A.P. should always be the same. For example, if your business is incorporated, it should always include “Inc” or “Incorporated”. It should not, however include one AND the other. Optimally, that’s the way it should be across the Internet. In local SEO, consistency is important. Changing business names, addresses and phone numbers can “confuse” search engines and people, leaving them to wonder if they’re looking at...

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