What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
Last week we started a three part series on buyer personas. We talked about one of the biggest mistakes marketers make in buyer persona marketing, and how it important it was to target more than a generic individual. We also covered [...]
What is organic SEO? How does it differ from natural SEO or other forms of online marketing? - And in the grand scheme of online marketing, what does it do, really? I mean, for you - for your website? We’ll answer that and more in today’s blog post. We’re also going to use a lot of gardening terminology, so if you like digging in dirt you’ll love that.
So many metrics, so little time to track...Image via RVWith Toto on Flickr If a landing page is any page a visitor lands on, what's a preferred landing page? Simply, PLPs are pages you would really like visitors [...]
Search engine optimization is no longer an option. A modern business must fight tooth and nail to stay in the game so that visitors will find their pages during a search. As a business, you have to have some SEO [...]
For most online marketers, Google AdWords is the widely used Pay Per Click advertisement strategy. Used appropriately, this avenue can generate massive traffic to one’s site. In addition to achieving paid traffic, Google AdWords can also be used as a [...]