What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.

Shades of SEO

SEO Writing for Beginners

Before you can learn to write SEO copy, you have to learn to write. Sorry, there’s no way around that one. Good SEO writing isn’t all that different from, well, plain good writing. One of the most important things about both is the ability to be clear and on topic. When creating any piece of Internet writing, from a full website to a search engine optimized article for free publication, you must be able to stay on topic. You have not one but two motivations for doing this. The first, of course, is that if you wander all over the map,...

1912 Women Boxing
1912 Women Boxing

A Battle of Strategies: PPC vs. SEO

The battle is on, with Pay-Per-Click in one corner and SEO in the other. Internet marketing vs. Professional SEO service providers. Who will be the winner? Only time can tell.

12 Steps

The 12 Steps of SEO

Plenty of people don’t really get how to do search engine optimization. Even a lot of the professional SEO specialists out there are so caught up in their mathematical manipulations that they forget the basics.  Here are twelve steps to doing solid, long lasting SEO, and they’re not all that hard. Step 1: Do a comprehensive keyword analysis.  You should have a list of keywords that’s between 20 to 40 words long.  These keywords will tell you how people are looking for your topic.  You may not use all of them specifically in metatags, at least not at first, but...


Key Phrase Factors for On-Page Optimization

When it comes to natural and organic search results over leading search engines, on-page optimization techniques play an important role. To put it in simple terms, understanding key phrase factors becomes a technique. Granted they are nothing but search engine optimization or SEO techniques used on the webpage itself.  This allows the search engine spiders to acknowledge the keywords of the particular site better.  Without on-page optimization techniques, search engines will not recognize the keywords for which you want your website to be ranked. The first and most important thing that you need to do is to use main keywords...

Shopping Cart

Integration of SEO with PPC Marketing Campaigns

For all those aware of the various online marketing techniques, Search Engine Optimization (SEO) is not an alien term.  For the uninitiated, SEO is a procedure that involves using various techniques to increase the online visibility of your website, especially concerning search engines.  The main job of any SEO procedure is to increase the number of clicks, or hits, to your website.  This is achieved by directing online traffic towards your website with a few simple tools. Many SEO tools will guide you towards anSEO optimized website.  However, the most commonly used SEO tools are: keyword research, keyword optimization and...

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