SEO Principles That Stand the Test of Time

Are you looking for the SEO principles that are guaranteed to stand the test of time? We have seven of them here to get you started. Keep these principles in mind as you plan your next major SEO marketing campaign, because they last. They aren’t dependent on trends, the winds of chains, or whether Google decides to updated… again. The sooner you memorize them, the sooner you can use them to grow and expand your business.

SEO Principles Are Only Useful If They Stick

Too many times you’ll find a list of SEO actions that include the trends of that year. The problem is, trends are just that – they change depending on the weather, the way the planets align, whether someone had a bad day or not. To really be valuable, SEO principles need to have a certain “future focus”. They need to answer the question, “What can I do now that won’t be overturned two years from now?”

1. Competitor Research

What is your competition doing that enables them to reach so many more people than you? Why are they racking up tons of visits to their site? How are they raking in huge profits while you still struggling to make ends meet? The answers to these and many more related questions can only be found when you do your competitor research.

Making use of competitor research is crucial. Doing so will aid your business in forming an accurate idea of what the most important trends are in the current market. Your rivals in the industry have already come to terms with these trends. They have adapted to them in a way that your business should likewise be involved in emulating.

Competitor research will bestow on your business the crucial ability to identify these currently prevailing trends. A bit more research in this direction will let you know if and how long they are likely to last. From there, you can begin to plan for your future.

2. Keyword Research

Keyword research is the set of principles that will allow you to identify all of the latest and most relevant keywords that your audience is making use of. These are the crucial keywords and phrases that people use to search on the web. These will be the keywords that describe the goods and services that they are looking to buy.

If you play your cards right, you can find out what these top rated SEO keywords and phrases are. Once you have armed yourself with this knowledge, you can proceed to drop them into your online content. For the sake of appearances, this should be done in a seemingly casual but fully strategic manner.

The idea behind keyword research is to get your content as near to the top of all of the major search engine results rankings as possible. Knowing the best SEO keywords and phrases is an integral part of victory in this area. Using the words in the right proportion will help make your content irresistible to the eyes of your viewers.

Knowing the precise SEO keywords to get high placement in the rankings is crucial. Knowing how to slip them into your content is a great way to get noticed. But there is more to the picture than just baiting your trap in an attractive manner. In addition to the snappy “come hither” keywords you will also have to include high level content.

The key to getting the proportion right in this situation is to remember and make use of the following formula: Write for the sake of your visitors, not merely to rank high in the search results. This means that you will need to supply the best quality content to back up the SEO that gets people on your site in the first place.

It’s also important to make sure that your content is as evergreen as possible. This is partly because you want it to be as useful to people in 2030 as it was in 2020. It’s also true that you never know when Google is going to make another unannounced change to their algorithm. Your content needs to survive this ranking purge.

4. Make Sure Your Site is Fully Optimized

One of the most important things that you will need to make sure of is that your site is fully optimized. You need to remember that more people than ever will be visiting your site from a mobile device. Your site will need to load as fast and be as easy to use from such an Android or Smartphone as it will be from a PC, laptop, tablet.

The average span of attention is shorter than ever. People who visit your site don’t care to wait 15 or 20 seconds to load. And if they want to search for a product that interests them, they don’t want to have to wait until they get back on their PC to find it. Instant loading and easy navigation are why your site needs to be mobilized.

5. Linking Out and Getting Linked Are Crucial

Many people seem to think that following any kind of link strategy in 2021 is old hat. These people are simply wrong. Linking out to other sites and getting linked in return will still bring you a great deal of positive interest. At no time in the history of business or marketing has a referral from a fellow expert been something to frown on.

Getting linked to as an authority on a certain matter is a great way to reach a whole new level of credibility with your audience. Meanwhile, linking out to a few strategic places is, likewise, a good way to establish an encyclopedic air of authority. You and a few allies can help strengthen each other’s reputation and business in this manner.

6. Use Meta Description to Up Your CTR

You want to do all in your power to increase your Click Thru Rate (CTR). One of the best ways to do so is to craft compelling meta descriptions. These are the little capsule synopses that show up first in the results rankings for a specific bit of your content. Making them as SEO-rich and informative as possible should be the goal.

A good meta description is one that encapsulates a certain page on your site or blog entry to a “T.” It gives a comprehensive overview of the content and outlines exactly what the visitor may be looking for. It can be laced with SEO in the appropriate manner in order to up their marketability and raise your CTR frequency.

7. Use Your Content to Promote Interaction

Another very important SEO principle that will stand the test of time is using your content to increase interactivity. You want to be able to use at least part of your site or blog as an area where you can interact with your audience.

This will be the perfect way for you to answer all of the various questions, comments, and concerns that your public may have. It’s also a way to increase your level of credibility as a business owner as well as an authority on the subject you are speaking on.

Strong SEO Will Be Your Best Support

It will be up to you to build up your business on the best possible combination of principles. When it comes to creating content for your website, you need to know how to craft strong SEO. This is the content that will send you to the top of the results rankings in all of the major search engines. The time for you to get started is now.

Today's Author

Lacy Gray has been in the rankings of Level343 as a copywriter, marketer and behind-the-scenes optimizer for over ten years, developing skills that have been invaluable for our clients. She’s fascinated by how marketing works, and spends a great deal of time reading about the arts of marketing and optimization.

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