Content development

Home/Tag:Content development

The 4 Layers of Online Brand Marketing

It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”

Top 5 Essentials for Bloggers With a Purpose

Okay, people, here comes a question to ponder. Why do we blog? Not “we”, as in Level343, but “we” as in bloggers. While some may blog “just because” and don’t care whether people read it or not, this isn’t the case for the majority. You have a voice and you want it to be heard; you want to inform, engage and entertain the masses. For businesses, blogging has an even bigger purpose. Besides informing and engaging, you want to bring traffic to the blog and, in turn, to your site.

By | 2017-05-29T05:00:25+00:00 April 11th, 2011|Content Development, Online Marketing|0 Comments

Building Campaigns Around Key Words and Phrases: SEO, Marketing, Social Media

As SEO professionals, copywriters and all around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration.

Understanding Visitor Behavior – Do They Like Your Content?

In this article, we’ll walk through one of our processes for measuring site quality. By the end of the how to, we’ll discover: what type of content we currently have that brings in strong traffic (our top ten list for the day), a non-performing page that needs repurposing, updating or deletion, new key terms we haven’t yet targeted, and at least five new topics for our next blogging cycle. Get ready to follow along – learn what to look for! Grab a pen and paper, because here goes nothing!

By | 2017-05-29T05:00:27+00:00 February 10th, 2011|Content Development, SEO|26 Comments