Content development

/Tag: Content development

Reader Q&A – Are PDFs on My Site a Good Thing or a Bad Thing?

I’ve heard PDFs might be bad for my site SEO, and I have a lot of them. I’ve considered switching them to pages, but it’s a big endeavor. What should I do? Pete R., Davenport That’s a great question, Pete. Thanks for writing in. As a short answer, we don’t recommend spending the man-hours and/or monetary resources turning your PDFs into HTML pages just for SEO. There are better ways to go about it…

By |2017-05-29T05:00:20+00:00July 11th, 2011|Content Development, SEO|

The 4 Layers of Online Brand Marketing

It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”

By |2018-07-01T21:01:30+00:00May 5th, 2011|Branding, Content Development, Online Marketing, SEO|

Top 5 Essentials for Bloggers With a Purpose

Okay, people, here comes a question to ponder. Why do we blog? Not “we”, as in Level343, but “we” as in bloggers. While some may blog “just because” and don’t care whether people read it or not, this isn’t the case for the majority. You have a voice and you want it to be heard; you want to inform, engage and entertain the masses. For businesses, blogging has an even bigger purpose. Besides informing and engaging, you want to bring traffic to the blog and, in turn, to your site.

By |2017-05-29T05:00:25+00:00April 11th, 2011|Content Development, Online Marketing|

Building Campaigns Around Key Words and Phrases: SEO, Marketing, Social Media

As SEO professionals, copywriters and all around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration.

By |2017-05-29T05:00:25+00:00March 24th, 2011|Content Development, Online Marketing, SEO, Social Media|