Tag - measuring metrics

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A Guide to Good Key Performance Indicators (KPIs)

What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway? We’ll cover this and more today. A Deeper Understanding of Known Terminology I’m of a firm mind that, if you’re going to really understand a sentence, title or word, you have to break it down into its various parts. That philosophy has served me well enough that I’ve learned seven languages in the course of my life time. It isn’t any different trying to understand a...
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23 Tips To Improve Your Bounce Rate

You work pretty hard to get traffic to your site. So it’s no fun when you see most of that traffic bouncing off the site. If your bounce rate is high, you should take swift action to correct things! (Not sure what a bounce rate is? Bounce rate is a very important metric for website owners. It tells you what percentage of your visitors are “bouncing” away after landing on your site.)
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Measuring Metrics Walkthrough | KPIs, Benchmarks and Analytics

The last two weeks we've been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We started with the Search News Central article, Measuring Metrics for Success, and now here we are at last, wrapping up the whole kit n' caboodle. We have a lot to go through today, so let's get started! The Standard Business Funnel and KPIs Image source: wwarby on Flickr "What gets measured gets managed" is a popular Peter Drucker quote. It's been reused and modified to include such wonderful wisdom as: You can't manage what you don't measure What can be measured can be...
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Red Flags

Measuring Conversion KPIs | Are Your Campaigns Succeeding?

Wouldn't it be nice to see that your online marketing campaigns are working by looking at more than your company's bottom line? When running concurrent campaigns (and you are, aren't you?), you want to see how each of them perform. Otherwise, even when your bottom line says they're succeeding, you could be doing extremely well with one or two and have third that's failing miserably. Today's blog post, the last of a five part series in measuring metrics and KPIs, was written with this problem in mind (look for Thursday's post that will have a wrap up, an ebook, and...
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Measuring Engagement and KPIs | Performance-Driven Marketing

Today, we're diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote Measuring Metrics for Success for SearchNewsCentral. When the team got together to brainstorm for the next bit of blogs, we realized that a lot more could be said about metrics, business funnels and market segmentation, especially when it comes to KPIs (Key Performance Indicators). A Note on Systematic KPI Discovery If you were to pull together all the data from your online marketing efforts, you'd be scratching your head in confusion very shortly. Why? Because it's too...
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