measuring metrics

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23 Tips To Improve Your Bounce Rate

You work pretty hard to get traffic to your site. So it’s no fun when you see most of that traffic bouncing off the site. If your bounce rate is high, you should take swift action to correct things! (Not sure what a bounce rate is? Bounce rate is a very important metric for website owners. It tells you what percentage of your visitors are “bouncing” away after landing on your site.)

By | 2017-05-29T04:59:19+00:00 August 29th, 2013|Content Development, Online Marketing|

Measuring Metrics Walkthrough | KPIs, Benchmarks and Analytics

The last two weeks we've been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We started with the Search News Central article, Measuring Metrics for Success, and now here we are at last, wrapping up the [...]

By | 2017-05-29T04:59:56+00:00 July 26th, 2012|Online Marketing, SEO|

Measuring Conversion KPIs | Are Your Campaigns Succeeding?

Wouldn't it be nice to see that your online marketing campaigns are working by looking at more than your company's bottom line? When running concurrent campaigns (and you are, aren't you?), you want to see how each of them perform. [...]

By | 2017-05-29T04:59:56+00:00 July 23rd, 2012|Online Marketing, SEO, Social Media|

Measuring Engagement and KPIs | Performance-Driven Marketing

Measuring Engagement is Number 3 Today, we're diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote Measuring Metrics for Success for SearchNewsCentral. When the team [...]

By | 2017-05-29T04:59:56+00:00 July 19th, 2012|Online Marketing, SEO, Social Media|