Organic Search Fundamentals
Even if your website traffic is on par, there’s always room for improvement. You can start increasing traffic by enhancing the website elements connected with organic search. For starters, you’ll have to understand and follow several basic steps. The lofty goal is to eventually rank high in Google search results. With poor ranking, people are most likely unaware that your business is on the map.
Before you can construct a plan to boost your ranking and organic search traffic, check your current search ranking. It’s one of the quickest ways to tell where your site needs to improve. Once you know this, you’ll have a solid base from which to work. It’s a good idea to review where you stand on Yahoo, Google, and Bing.
Redefine Your Keyword List
Knowing where your pages rank allows you to create, or update, your keyword list to base your content around. The goal is to increase traffic which increases page rank. This usually leads to an improvement in organic rankings. Both broad and long-tail keywords can help drive greater conversions. Google Trends and Adwords Keyword Planner are free, helpful tools that can assist tremendously.
Today’s Consumer Calls the Shots
People are savvier than ever, and they have total access to the Internet at their fingertips when searching for products and services. They have needs and wants. Unless you engage those needs and wants you’ll succumb to the competition. Someone will always hold the top ranking spot. It might as well be you.
Revisit Your Buyer Personas
High-quality content is the key. You’ll hear this over and over again. Your content has to be something that people are willing to engage, consume, and share. Re-educate yourself about creating buyer personas. A buyer personal is the profile that represents your ideal customer. When you have this information you can tailor marketing efforts to connect with the ideal target audience. You can be the one to meet their needs and solve their problems.
Are You Up on Your Site Analytics?
Keep in mind that more data has accumulated in the last several years than the previous entire history of the human race. The amount of data is unimaginable. If you sift through an unending pile of data and pull the information that’s relevant to you then you can tailor your marketing efforts to reach out and serve your customers in a beneficial way. Producing quality copy is a function of knowing the effect you’d like to have on your audience. Good copy always appeals to people.
Develop an Effective Backlink Strategy
Make no mistake, successful marketers and website owners can lay claim to an effective backlink strategy that can be a major element of their overall marketing strategy. Here are several effective strategies:
- Guest blog for sites with authority. Getting your blog posted on sites with authority can go a long way in boosting your site’s traffic. It make take a little time to build a long-term relationship, but it’s well worth your time and effort. Building valuable relationships with influencers larger than you can open up doors to new marketing opportunities.
- Get listed in the right web directories. This enables you to provide useful information for your loyal and potential customers. Target the niche directories that are relevant to your industry.
- Why not participate in active forum discussions that are relevant to your business? Your comments can add a great deal of contextual value, perhaps, without even having to share a link.
When you consider it, there’s a lot of moving parts when it comes to making sure you’re on top of organic search efforts. Partner with the digital marketing experts that can keep your company on track and performing well.