Using Social Media to Grow Your Business

Many content marketers have already discovered the benefits of using social media to reach a larger audience when they want to grow their businesses. Getting started might be a little challenging if you are new to the concept, but the following information will get you moving on the right path.

Inspire Curiosity

If your mission is to compel people to visit your website, then don’t give everything away in your post. You need to inspire a sense of curiosity to encourage people to navigate to your content.

Use Hashtags

Business owners despise using hashtags, but overlooking this tool will only slow your progress. Using hashtags allows you to make your content easy to find for those who are looking for it.

Encourage People to Share Your Content

Never underestimate the power of asking people to share your content, but you need to offer something of value if you want this tactic to work. If you are skeptical, make two similar posts. Ensure that you ask people to take action in one of them but not the other.

Social Media Efforts

Increase Engagement

You can use several methods to increase engagement, and doing so will improve your response rate more than you might think. Asking questions and creating contests will work wonders when it comes to getting your audience involved with your content.

Test Everything

Most of your results will come from 20 percent of your effort, and you can work with enhanced efficiency when you start testing different social sites. Recording your progress over several weeks will help you determine which of your social accounts are bringing you the most traffic.

Keep Adding Content

In the digital age, most consumers have short attention spans. You might have a great following right now, but that will change if you stop posting new material. If you don’t want your efforts to be wasted, post new content on a regular basis.

Use Infographics

You can quickly capture the attention of your audience by using infographics, and this is a great way to teach people valuable information in a way that is fun. If you do it right, people will start sharing the infographic with their friends, so adding a link to your website is always a smart move.

Influencer Marketing

Interact With Influencers

Search for social media users in your market who have large audiences, and you can interact with them to increase the size of your following. Reply to their posts with feedback and your personal insights, but if you notice that their subscribers have questions, be as helpful as possible.

Sponsored Posts

Some people try to avoid spending money on social media, which is a mistake. Rather than worrying about the cost, look at the possible return. If you test your targeting, you will find useful campaigns that offer a predictable income each month.

Capture Leads

When they are using social media, most people are not in the right mindset to buy products and services. They want to find entertainment and to interact with their friends, but this does not mean that you can’t use social media to your advantage. Offer free e-books, special discounts and samples to encourage people to sign up for your email list, allowing you to market to them in the future.

Gather Information

Final Thoughts

Harnessing the power of social media will help you in more ways than you might think, but you need to keep your goals in mind at all times. Testing different styles and platforms will help you find a winning combination that will grow your audience at a steady pace.

Today's Author

This account is where everyone involved with Level343’s content marketing efforts shows up. You can say there is no “I” in this team. Sometimes we will chat about a certain topic with a variation of ideas, suggestions, even opinions. Then one of us will start writing the post, hand it over to someone else who will continue the diatribe. Eventually it ends up on our editor’s desk who either chops the hell out of it, or you’re reading it right now.


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