Website Optimization

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Search Optimization 101: Is Your Website Stuck In The Past?

Search optimization, website optimization, SEO, whatever you call it, there remain quite a few misconceptions about what's involved in optimizing your site. First, and biggest of all in my mind, is the thinking that search optimization is a matter of the right keywords, and just the right keywords. The second is thinking that an optimized site will stay an optimized site. As if it doesn't grow and change through the years. (more…)

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Common WordPress Problems and Their Solutions

If we’re being realistic, we’d have to conclude that WordPress is one of the handiest online tools for content management. In the past decade and a half, WP has allowed countless individuals to jumpstart their online careers easier than they could ever hope for. However, obviously - no online platform is perfect. And keeping that in mind, we should remember that WordPress has its share of issues. However, most of these aren’t problems that you can’t fix on your own. Which is why we’ve decided to address some of the most common WordPress problems right here; while also giving...

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Pay Close Attention to What Your Optimization Company Promises—or Doesn’t!

With respect to anything in the world, you have to be cautious of what others promise. There are a lot of businesses that can share SEO horror stories, just as there are those that can share success stories of how their business rose in search rankings. This isn’t an exposé about bad SEO agencies, nor is it meant to shame anyone. (more…)

How to Avoid a Website Audit Scam

How to Avoid a Website Audit Scam

Scammers come in all shapes, sizes, backgrounds, and professions. One of the best ways to protect your website project while hiring a professional digital marketing team is to know what to expect from them up front. A website audit should give your business a deeper understanding of why conversion and sales are up or down.

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How to build and enhance your product pages

Your product page has one objective: to convert curious eyes into paying customers. No matter how beautiful your page looks, how many gimmicks you have, or how useful your product is - unless key elements come together to increase your bottom line, your product page is not doing its job. But how do you ensure this is happening? (more…)

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