Never Compromise

by May 14, 2012
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I have yet to see Meryl Streep’s movie The Iron Lady, but I noticed a poster as I was walking Lucy (Level343′s official mascot!) this morning. “Never Compromise” jumped out of the poster at me. Isn’t that the truth; it’s something I’ve been struggling with for the past year as I continue to run and [...]

Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?

by May 10, 2012
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You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking sales person, people should be throwing money at you by now. You feverishly check your [...]

SEO in the Outback: Hunting the Naturally Optimized, Ad-Free, User-friendly Website

by May 7, 2012
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“Welcome to another installment of SEO in the Outback. Today, we’re hunting a particularly elusive species of creature, situs al naturalis. They’re born with highly optimized content and navigation – these things seem to be in their DNA structure. Others in the websitus genus have to work hard to gain these attributes. These beasts are [...]

Ranking, Traffic and Conversions without Investment?

by May 3, 2012
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Let’s face it. There are plenty of things you can do to rank, and rank well, in the search engines. Some are legit, some are not so legit, some are straight up illegal, but they’re out there. You can influence the SERPs, although not with a guarantee on the results. For example, you can’t know [...]

Glow Sticks and SEO

by April 23, 2012
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Glow sticks and SEO…I promise there is a connection.  As a writer I often find inspiration in day to day life and this is no exception. A few months ago I had checked into an airport hotel for a night of relaxation before an early morning flight.  Visions of a quiet evening in mind were [...]

Real SEO Specialists: Finding the Needle in the Hay Stack

by April 16, 2012
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Yes. There are such things as real (i.e. legitimate) SEO specialists, practitioners, and companies, believe it or not. Lately, however, we’ve met many potential clients who are starting to wonder. This turns into a heavy amount of disbelief and mistrust when they come to us; providing a potential client with a service quote is much [...]

Redefining Search Engine Optimization: We Do It Kind of Different

by April 9, 2012
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We’re starting to wonder if we (that is, the Level343 team) are really search engine optimizers. I mean, sure, we provide SEO services of the organic flavor, but when we see the varying examples and definitions of SEO, we have to wonder. Either the industry definition of SEO badly needs to be updated, or we’re [...]

Proofing for Problems: SEO and Web Development

by April 5, 2012
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You’ve read all the SEO blogs out there, including this one. You’ve tried, tested, tweaked and torque your site and search marketing efforts to the best possible calibrations. You’re confident that your site is as tight as it can be, and your marketing efforts will soon pay off. But… It’s hard for a business owner [...]

How to Build Content for SEO Without Bombarding Readers

by March 15, 2012
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A long time ago, back in the dark ages of 2008, we wrote an article about building your SEO content. We know, because we recently practiced a little bit of the due diligence we preach so much about, and performed a content audit. Although it’s easy to say, “Things have changed a lot” or “SEO [...]

The Truth About Online Reputation Management

by March 5, 2012
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Occasionally, Wikipedia has spot-on information. On this occasion, it’s their definition of online reputation management: “Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility. [...]

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