Building Your Content Strategy in 2014

by April 21, 2014
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The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in the way searches displayed, until late 2013, Google was pretty closed-lipped about the Hummingbird.  […]

Pitfalls of International SEO

by March 27, 2014
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One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s.  As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” and “Cola” combined to form a phrase that roughly translated to “bite the wax tadpole.”  […]

The death of….Guest Blogging

by March 24, 2014
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It’s time to plan another funeral, this time not for SEO itself but for a popular SEO strategy: guest blogging. Before you break out the black dress (or suit for our gentlemen friends), let’s take a look at the facts. Google’s Matt Cutts recently said: “Stick a fork in it: guest blogging is done,” As […]

International Marketing is More Than Just Translation

by March 21, 2014
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If globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes. Unfortunately, that “sometimes” means that people try to expand into foreign markets before they’ve considered all the problems and pitfalls that can arise. There are some obvious aspects of […]

Uh Oh! Brain Dump Time!

by January 2, 2014
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It’s that time again.  Brain Dump!  So many thoughts and ideas and tips and I wanted to get them all out.  I have to make room for more! I hope you enjoy this random and somewhat eclectic mix of tips. Facebook: We all know images work well on Facebook, in fact posts with images generate […]

The Winners of Top SEO Women 2013

by December 30, 2013
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For the past year, I’ve watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, while others in the community at large weren’t crazy about it, and said so. Of course, like anything in life […]

Things To Consider When Picking An SEO Firm

by December 26, 2013
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Looking to hire an SEO Firm but not sure how to evaluate them? It’s tough! There are so many different ways to tackle SEO and there are so many different pricing structures and models.  You are rarely comparing apples to apples and it can be really confusing, not to mention frustrating when you are trying […]

WordPress Tweaks To Improve SEO

by December 12, 2013
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I’m a big fan of WordPress, it’s easy and convenient and there are so many options and customizations.  The only downside is that many people don’t realize how important the customizations and plugins are.  You see, as an “out of the box” tool, it’s not perfect.  There are some issues that definitely need to be […]

SEO Intent | Understanding Search

by November 25, 2013
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Have you ever considered how search has changed over the years? If your business is online, then I’m sure you’ve noticed that Google has been serving your search queries a bit differently. Let me be clear – if you’re not an SEO or aren’t involved in search, you’re probably thinking it has nothing to do […]

SEO Strategies That Can Backfire and Hurt Your Website Rankings

by November 21, 2013
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There are a lot of people out there offering advice for good Search Engine Optimization. The question is: how do you sort out the good advice from the bad?  To avoid becoming an example of what NOT to do when it comes to SEO, learn from and steer clear of the mistakes below. Buying Links […]