SEO – Articles to Help You Create, Test, Track and Tweek Your SEO Campaigns

What is SEO? In actuality, website optimization is more than just a bag of tricks. Learn what really goes into SEO: how to find the right key terms, build your strategies, track, and study your SEO campaigns. It’s not easy, but it’s not rocket science either. We get a little technical at times, but we’ll walk you through it.

Disturbing Trend with Big Business Points to the Failures of SEO

February 2, 2012
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Over the past year, we’ve seen an emerging trend among big business clients. It’s disturbing, this trend, because it points to the fact that a lot of businesses believed the SEO hype and didn’t pay attention to what the actual practitioners were saying. So we’ll say it again. SEO is not the end all, be [...]

SEO Tool Review: Microsite Masters SERP Tracking Tool

January 30, 2012

Our Tool ReviewA new SEO tool has hit the streets, competing with thousands of others. As SEO consultants, we’re always looking for that one tool – the one that will really help in measuring, managing and quantifying the work we do. Many SEO tools have promised the user will become a master, only to turn into something mundane. Because of this, we went to the Microsite Masters website with a healthy dose of cynicism…

2012 Is the End of the Beginning: SEO, Social, Search, Copywriting, Et All

January 12, 2012
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So, did everyone have a good brouhaha good time for New Year’s? Are you ready to delve into 2012’s planning, marketing and magic? I don’t know about you, but around the office here, we’re ready to do more with less. We’ve taken a step back – but not a backwards step. – And if that [...]

Introducing Level343′s 2012 Top Women of SEO

January 2, 2012
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It started two years ago, back in 2010, with the idea of honoring the women in SEO. Top SEO Women of 2010 was our way of supporting the ten women listed, such as Donna Fontenot, Dana Lookadoo, Debra Mastaler,  and Ann Smarty. They’re women we know, interact with and are friends with. Gabriella left a [...]

Seeing Your Website from Your Visitor’s Point of View

November 28, 2011

Web design can be a pretty complicated process, especially for business owners with limited experience in the field. A design that works has to reflect the values of the organization, share appropriate information, and make sense—aesthetically and practically—to the user. Simply put, you want a website filled with quality content that can be easily navigated and looks good.

Become an SEO Warrior: How Do You Get the Low Down on SEO?

November 21, 2011

So, you’ve finally decided you want to learn all you can about SEO. Now what? Where do you go? How do you know that where you are is the right place to be? The last thing you want to do is waste your time and money buying into a bunch of SEO bull. So… where do you go to get the real low down? You find a a room full of SEO and patent geeks! Of course, when you first step in, it’s going to sound like a foreign language. You might hear things like:

You Think You Can, But You Just CAN’T, Nemo!

November 14, 2011

I realize it’s been a while since our last rant on anything. Lucky for us, I happen to have one all ready to go. It’s been stewing for quite awhile (since last Thursday), running around in my head and gathering more fuel for the fire. To be honest, I’m glad I’ve planned the post for today – it gave me the weekend to reread, look it over, and clean up the cuss words. :P

Internet Marketing for Brick and Mortar Businesses

November 10, 2011

While performing some much needed inspiration reconnaissance, we came across the title of this article as a search term in our analytics. What an interesting thought – the idea that a business owner might want internet marketing without a website. How odd, and yet, how enticing an idea to explore!

Branding and Inbound Marketing: Can YOU Handle the TRUTH?

November 7, 2011

While talking to a friend of mine the other day – small business owner trying to grow her business like anyone else -, I had that line going through my head. You know, the one from A Few Good Men “You want the TRUTH? You can’t HANDLE the TRUTH!” You see, my friend has big dreams; she wants and expects big things from her website…

Will SEO & Social Media Kill Other Types of Media Marketing?

October 27, 2011

You know that song Video Killed the Radio Star? Someone should have been making sequels. We could have had Facebook Kills the MySpace Star or YouTube Kills the Quicktime Movie Star. Or maybe just the Internet Kills All the Non-Internet Stars. With Facebook becoming more ubiquitous by the moment and SEO becoming the go-to formula for long-term internet success, will they soon leave behind other forms of marketing and advertising?