These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
03Sep
24Aug
Brand Marketing: Building Your Brand from the Ground Up
Branding marketing is something that has very much been on our minds lately here at Level343, LLC. We’re updating our brand for the first time in thirteen years, starting with our new logo that we just unpackaged and put up, and it’s like being a teenager with a new crush. Palms are sweaty, hearts pounding, half excitement and half trepidation… fun times are to be had by all.
17Aug
Personalized Marketing: Definitions and Examples
My inbox is full of offers for pharmaceuticals I’ve never wanted, questionable private inbox messages from people I don’t know on platforms I’ve never been, and suspicious content from the people at Go.o.ogle who want me to know that my password needs to be changed by going through the link in the email. I’m sure you have variations of the same, and they all have one thing in common. They are all perfect examples of personalized marketing gone wrong. (more…)
30Jul
5 Ways to Give Your Brand Authority
In today's saturated market, you need to stand out among a sea of competitors. Consumers have access to a massive variety of goods and services, so they need a convincing reason to choose you over everyone else. On top of offering a competitive option, you need to develop brand authority. A recognizable brand will help you stand out, but an authoritative brand will give you preference. Being an industry authority means having a reputation for expertise within an area. When someone thinks of a subject and your name immediately comes to mind, that's brand authority. (more…)
22Jun