Branding Articles

In these branding articles, you’ll find strategies, for your internet marketing tips and trends to help you get your brand on track and stay there. You’ll learn how much more branding is than a logo and tagline, and how important it is to the success of your business.

Your brand talks about who you are. Those words need to be found on the search engines. There you cam showcase your strengths in ways that are easily seen by your target market. Strong branding empowers your organization, shaping the consumers’ perception about your company and product. Browse our content below and check back regularly for more insights into brand strategy by SEO experts!

chess pieces around the words "brand strategy"

What is a Brand Positioning Statement?

According to Census Bureau data, almost 5.5 million new businesses were started in 2023. This pushed the number of small businesses operating across the U.S. to 33.3 million at the time of this writing.

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attitude is everything

The Role of Brand Archetypes in Consumer Connection

Ever wonder why brands like Lego and Apple seem to just get us? Click through to explore how brands use archetypes to go beyond transactions, creating deeper connections, and how this might just be the secret behind why we fall in love with certain brands!

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