Optimizing Your Website for Mobile Traffic
In case you haven't heard, mobile is the word for the year. Smartphones and tablets are nothing new. But, mobile traffic and usage are expected to increase by seven times their current rate within the next two years. Not only have rates of usage increased, opening up new markets in some of the most remote regions of the world, the ways we use our mobile devices is also evolving. They've reshaped business culture, communications, and how we shop. Many financial transactions begin and end on a mobile device. As of last July, even Google has altered their algorithms to...
5 Internet Marketing Courses for Aspiring SEOs
Search engine optimization — SEO — can be a daunting term for entrepreneurs or young professionals looking to improve their online presence. SEO is a key factor in digital marketing strategies today, so learning the ins and outs of this topic is extremely important to determining your brand's success. The good news is there are any number of online courses and books to help you become a certified SEO pro. (more…)
3 Steps to Make Your Website More Effective in 2020
Your company’s website has the potential to be your most important marketing tool; however, it can also be your biggest downfall as a business. Having an ineffective, boring, outdated, and not user-friendly website is the quickest way to lose potential customers. In today’s society people want access to everything 24/7, and your website has the opportunity to give this service to them, but if your pages load too slowly or if your external links go through to useless and irrelevant content, then you can say goodbye to sales. However, if you are willing to invest in your website and more importantly, are willing to invest your time and...