5 Ways to Give Your Brand Authority
In today's saturated market, you need to stand out among a sea of competitors. Consumers have access to a massive variety of goods and services, so they need a convincing reason to choose you over everyone else. On top of offering a competitive option, you need to develop brand authority. A recognizable brand will help you stand out, but an authoritative brand will give you preference. Being an industry authority means having a reputation for expertise within an area. When someone thinks of a subject and your name immediately comes to mind, that's brand authority. (more…)
7 Psychological Principles That Will Convert More Buyers
Just changing the words you use to describe a product changes the reader's perception of that item. Wouldn't you rather eat something described as delicious and decadent, or will tasty suffice? One of the most effective ways to use strategic marketing psychology is through content creation, which covers all of the basics of eCommerce marketing. It also very neatly incorporates seven psychological principles of marketing that we'll discuss in this article.
How To Develop A Creative SEO Content Strategy
Here are some key tips that will enable you to consider your SEO rankings and also use a creative slant so that you get the best of both worlds!