A product is perhaps the most important element of the marketing mix. The marketing mix is a tool that helps marketers and business owners understand the best means of offering their product, service, or information to consumers. Without a product, [...]
By now, we are pretty sure that you’ve mastered every skill needed to bring traffic to your site. But, after dealing with SEO and getting actual traffic, it’s time to convert all those visitors and make them take action [...]
Today’s digital marketing technology can easily break down cultural and geographical communication barriers. Small businesses can now tap into the global marketplace with greater ease. In fact, no business is too small today to pursue business opportunities at the [...]
The Internet is constantly evolving. First there were just massive mainframes that were the size of a building. Then, in the 1980s those mainframes began talking to each other. In the early 1990s, Tim Berners Lee built the first [...]
Marketing is a continually evolving discipline. Companies that take marketing too lightly or that stand still too long soon find out the competition has overtaken them. The best example of marketing evolving is to consider that the original 4Ps [...]
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