Fishing For Customers: Do You Have The Right Gear?
I love the outdoors and outdoor activities, and fishing is no exception. Put a rod and a reel is this girl's hand and you get a happy marketer. One of the things I love about it is how peaceful it is. It gives you a chance to think about things like how marketing is a lot like fishing. You have to have the right gear, be in the right place, at the right time. If you have all that, you have yourself a customer. (more…)
Video Content Ideas to Improve Your Site’s User Experience
Utilizing videos can benefit businesses in a number of ways. Adding a product video or informational video on a landing page, for example, can increase conversions by up to 80 percent or more. In fact, video usages consistently shows a solid return on investment. Video production pays off big time. Online video assets and tools are constantly improving and becoming more affordable to create. Video can also build trust and create relationships that last long-term. Here are five video content ideas that can help build a positive user experiences on your website. 1. Your homepage, without question, is one of the most...
Changing Your Website Theme? Follow the Checklist!
Choosing a website theme can be challenging and even a bit frustrating. There are times you might do all the research and put the theme on your site only find out that it's not the theme for you (for whatever reason). All of a sudden, you're stuck looking for another one. Or maybe you've had the same theme for five years and you want an upgrade. Whatever the reason you're changing your theme, it needs to be done the right way. You want to make sure your site matches current search standards, such as responsiveness and speed. You want to...