Does Your Marketing Message Leave A Bad Taste?
I recently went to an airshow to watch planes scream down the runway. It was fantastic - death-defying feats of aerial acrobatics right before our eyes! Wow! I didn't mind the crowds or the burning sun, but what sticks out in my mind is the food. Now, those who know me are already asking me, "Alright Lacy, where's the marketing lesson?" Of course, you know there has to be one. (more…)
Understanding the Marketing Funnel
There was a time in the world when a marketing funnel consisted of point, click and make a sale. That day has long since passed. Fewer people can remember when they saw a newspaper or television advertisement and rushed to the store to make a purchase. Today, there are dozens, perhaps hundreds, of channels from which the consumer arrives at making a buying decision. (more…)
Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy
If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)