SEO & Internet Marketing with International Flavor

How Your HR Team Can Assist in Building an Extraordinary Brand

The concept of branding is not something that is traditionally thought of as part of the HR team's remit. Usually, branding is considered the sole responsibility of the marketing department, but you might be surprised by how the HR team can influence and improve branding. This is because the stronger and better a company's branding, the more likely that they will attract better hires. The strongest brands are those that have the best talent, and HR plays a critical role when it comes to hiring that talent. From fine-tuning the onboarding process to using the right technologies, here are the most influential ways your HR team can...

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Boost Your Business

Outsourcing: The Benefits and How It Can Boost Your Business

Whether you run a new business or an organization with hundreds of employees, outsourcing can be a massive asset to your operations. In fact, many different companies are already aware of the benefits of outsourcing. Since the rise of the Internet age, it has never been more popular due to how easy it is to connect with people and businesses across the world. What was once only available to massive multinational corporations is now used by outlets of all sizes. The question is: What exactly is outsourcing? For the uninitiated, outsourcing is where a company will utilize a third-party service to handle specific business functions. For example,...

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So Many Social Media Platforms, So Little Time

Unless you've been living under a rock, you know social media is an indispensable part of branding. The major drawback for many business owners is lack of awareness of all the various platforms and how they work as well as a lack of understanding about how to best utilize them. Gone are the days when your only options were Facebook and Twitter. Also gone are the days when they were merely platforms for hooking up or sharing gossip and pictures of your lunch. (more…)

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Advanced Affiliate Marketing Strategies

You can hardly manage a long-term marketing strategy without paying close attention to affiliate marketing. After all, when it comes to cross-promotion and building up an online presence, affiliate marketing is a necessary tool. So, in order to deepen your understanding, we are going to take a closer look at certain affiliate marketing strategies. With practice, they should help you boost your online marketing and reach the audience that you couldn't before. (more…)

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How Negative Reviews Can Actually Help Your Business

If you're like most people, you read online reviews so you'll know if a company is worth your time and money. This leads many business owners to focus on monitoring and highlighting positive mentions, and with good reason. Marketing is all about analyzing and predicting consumer trends and using that information to anticipate and influence their future activities. Social proof, which leverages the internal drive to seek approval and conform to societal standards, is a very effective marketing tool. It's somewhat subjective, but research bears out the psychological impact of things like fear of missing out (FOMO) on...

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