SEO & Internet Marketing with International Flavor

stack of direct mail marketing on an old shelf

Direct Mail is Making a Comeback: 10 Statistics That Will Surprise You

Every few years, some marketing analyst or another will try to prove their edginess by pronouncing the death of direct mail marketing. I'm here to make the case for why that's not true, and I'm bringing receipts.  Why You Should be Incorporating Direct Mail Into Your Marketing Strategy In order for something to come back, it needs to go away. Direct mail never really faded. The effectiveness has simply been overlooked in favor of all the shiny new platforms.  I'm not disparaging digital marketing. After all, it's our bread and butter. However, the more technical our societies become, the less personal interaction and...

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multiple languages

6 Tips to Create a Multi-language Site

I can safely say that websites are one of the biggest ways of sharing information and reaching out to people all around the globe. Whether it is for business or entertainment purposes, shopping, traveling, or anything else, websites represent a window into the world.

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Brand Awareness, Isometric Illustration

4 Ways Your Staff Can Help Your Marketing Efforts

Employees are the backbone of your organization. However, they’re not just the people that complete projects, they’re also ambassadors in your organization. These individuals know the ins and outs of your products and services and are the first point of contact for anyone who wants to know more about what you do. What’s more, they are also familiar with the practices of social media, and most of your employees will have at least one platform they regularly use. Taking advantage of employee advocacy can be beneficial for your company; here are some ways it can boost your marketing efforts: (more…)

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International SEO - reaching around the world

International SEO Beginner Tips: Obstacles, Site Structures and How-To

A few weeks ago, I was honored to be included in a webinar panel about International SEO from Authority Labs. It turned out great, but we barely got started before it was time to finish up. In fact, we left a lot of ground uncovered. In today’s post, with the help of Michael Bonfils, one of the other panelists, I’d like to cover some of the questions we didn’t get to. International SEO: Obstacles, Site Structures and How-To When talking about international SEO, you’re talking about a many-headed hydra. Each location has its own difficulties and considerations. What are those difficulties? What...

the human element of marketing

The Power of The Human Element in Marketing

There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of the day – and not some nameless, faceless digital avatar. There’s more to promoting one's service than SEO marketing, product descriptions, press releases and white papers. Let’s consider that crucial human element on every level. (more…)

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