12Nov
05Nov
How to Wisely Use Data In Your Social Media Campaign
Social media is a powerful tool. It can be a place for enjoyment, but it is also a place for marketing and influencing. Platforms like Instagram, Facebook and Twitter are key to any social media campaign. If you're creating a brand, selling a product or simply trying to make connections, then you'll want to incorporate data into your social media campaign. Most forms of engagement on social media generate social data. It's important to know how to make that information actionable.
02Nov
Site Audits: Key Elements that Make a Difference
Keeping your finger on the pulse of the SEO of your online presence is vital. Yet, if an SEO audit is mentioned, the first question is often, "Why do I need an audit of my website? I've optimized it already." In the context of marketing, there are specific indicators that a strategy is working well. Examples are the presence of organic visitors and the effective use of links. One of the ways to ensure that the site is on track is to implement an SEO audit.
26Oct
The 4Ps Marketing Mix: An In Depth Guide to Strategic Success
If you’re new to the world of marketing, the concept of the 4Ps Marketing Mix is most likely an unknown. Yet, they are the foundation of marketing. In fact, you use them day in and day out, by selling your product.
22Oct