SEO & Internet Marketing with International Flavor

Push vs Pull Marketing

Push vs. Pull Marketing: What’s the Difference?

It’s important to understand the differences and similarities between push marketing and pull marketing. In simple terms, push marketing entails the marketing actions that promote products and services. With pull strategies, marketers hope to provide products or services that will draw consumers in by the power of the brand. (more…)

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marketing message

Does Your Marketing Message Leave A Bad Taste?

I recently went to an airshow to watch planes scream down the runway. It was fantastic - death-defying feats of aerial acrobatics right before our eyes! Wow! I didn't mind the crowds or the burning sun, but what sticks out in my mind is the food. Now, those who know me are already asking me, "Alright Lacy, where's the marketing lesson?" Of course, you know there has to be one. (more…)

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Understanding the Marketing Funnel

There was a time in the world when a marketing funnel consisted of point, click and make a sale. That day has long since passed. Fewer people can remember when they saw a newspaper or television advertisement and rushed to the store to make a purchase. Today, there are dozens, perhaps hundreds, of channels from which the consumer arrives at making a buying decision. (more…)

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Marketing Advertising Commercial Strategy Concept

Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)

Content concept on a laptop screen

The Power of Ephemeral Content Strategy (How to Keep Your Audience Hooked)

What is the definition of efficient marketing content? To say it in simple words, that would be an appealing and memorable image/video/text that is presented to the audience on multiple occasions in a long period of time. How does ephemeral content, one of the biggest digital marketing trends right now, fit into this story? Why would anyone want to invest effort into creating a marketing image that will vanish after a short time? Well, believe it or not, Forbes and many other reputable magazines, and professionals from the branch marked ephemeral content as one of the social media trends that will...

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