5 Ways to Know Your Email Campaign Strategy Is Legal
Crafting the perfect email strategy can be tricky. Not only do you need to appeal to the masses in a fresh and authentic way, but you also have to maintain strict legal guidelines. Many large corporations outsource to marketing firms who bear all liabilities, but small businesses may not have that luxury.
Do you want to know if your email campaign strategy is legal? Start by asking the five questions below.
1. Did You Buy an Email List?
Years ago, paid email lists were common. You'd create an email, purchase a list and blast thousands of inboxes at once. Today, though —...