Scarcity Marketing and Neuroscience: Why “Not Enough” Works So Well
The practice of using scarcity in marketing is a time-honored tradition. Simply put, it works. But what is scarcity, why do we use it, and how does it work?
May 19, 2025
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There are over 200 million active websites online Google processes over 87,000 searches every second 28.5% of Google searchers click on the top organic result $21.7 billion spent online in the first 10 days of the 2020 holiday season Global ecommerce sales make up 16% of total retail sales (2020)
Data Sources: Internet Live Stats * Systrix * BigCommerce
There are over 200 million active websites online Google processes over 87,000 searches every second 28.5% of Google searchers click on the top organic result $21.7 billion spent online in the first 10 days of the 2020 holiday season Global ecommerce sales make up 16% of total retail sales (2020)
Data Sources: Internet Live Stats * Systrix * BigCommerce
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The practice of using scarcity in marketing is a time-honored tradition. Simply put, it works. But what is scarcity, why do we use it, and how does it work?
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