They wanted better ranking throughout their state, as well as their local area. To do this, we developed a multi-faceted approach that included a content marketing campaign, as well as social and local outreach.
After researching their key terms to find out which ones were more searched for in their local area, we targeted long tail key terms in blog posts and social posts. We also provided citations in their local area to obtain quality back links that were locally relevant. We optimized pages on the site for specific terms, and used posts to target the key pages through internal linking. In addition, pillar pages were created, for in depth content on specific topics.
Don’t leave out social!
Social played a heavy part in the scheme of things, to pull together all aspects of the campaigns in a concentrated social effort. Social posts went out to Facebook and Twitter, places where they had an audience, and grew. We added Google My Business, and beefed the information up that was available on there for their target location. In short, we made sure that – anywhere our client could be, they were.