Social Media Marketing

How to Wisely Use Data In Your Social Media Campaign

Guest Blogger2020-11-04T20:40:18-08:00 Social media is a powerful tool. It can be a place for enjoyment, but it is also a place for marketing and influencing. Platforms like Instagram, Facebook and Twitter are key to any social media campaign. If you're creating a brand, selling a product or simply trying to make connections, then you'll want to incorporate data into your social media campaign. Most forms of engagement on social media generate social data. It's important to know how to make that information actionable.

How Valuable Is Social Media Engagement?

Guest Blogger2020-09-10T10:28:24-07:00 Have you thought about using social media for brand-building? Engaging customers and potential clients online helps with name recognition and can earn you loyal fans.  Why is social media engagement important for your business? Out of the 3.5 billion people online, around 79% use some type of social media. Consider these networks as a direct connection to your target audience. There are some simple things you can do to up your digital interactions.

Top Video Marketing Trends to Know in 2020

Guest Blogger2021-01-06T21:15:26-08:00 The ever-changing world of digital marketing is a highly competitive arena, and it is imperative to keep up with the trends. Well, the same applies to video marketing, given the fact that video content is taking over the advertising industry. Recent video marketing statistics show that more than one billion hours of video content is consumed daily on YouTube alone. Research shows that video content published on YouTube converts at 1.16%. On top of that, social video generates 1,200 more shares than images and text combined. Clearly, video marketing provides marketers and marketing agencies with an incredible tool—the one that...