Whether you’re doing a site audit, keyword research or checking up on your competition, sometimes you’ll find yourself looking for particular items that may at first seem difficult or very time consuming to find. Enter: Google’s search operators. I’m sure most of you already know how to use the site: operator to see if a [...]
So, you’ve finally decided you want to learn all you can about SEO. Now what? Where do you go? How do you know that where you are is the right place to be? The last thing you want to do is waste your time and money buying into a bunch of SEO bull. So… where do you go to get the real low down? You find a a room full of SEO and patent geeks! Of course, when you first step in, it’s going to sound like a foreign language. You might hear things like:
There’s a notable difference between the outlook of those in the internet marketing industry and those who aren’t. This difference became very noticeable to us when Google Plus came out. It seemed that everyone was talking about Google’s new social platform. G+ news, opinions and how-to’s were everywhere. 
After all the Google Plus hoopla (and a few posts of our own), it seemed only right, fair and equal to spend a little time on Facebook. Of course, it helps that we had a specific request for this article. A pro pos to this post, the request came from a Facebook fan – can’t beat that for on topic! Before getting deep into lead generation facts here, I’d like to mention a fantastic Facebook page to inspire you and show you what’s possible. Facebook isn’t just about posting status updates; you can do that anywhere. In fact, some businesses use FB as their only place of online business.
As SEO professionals, copywriters and all around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration.
If you’re kick-butt professional with tons of referrals and your website is just a business card, you may be thinking a positive online reputation is something you don’t have to worry about it. In fact, Darren Slatten, world’s greatest SEO, master of reputation mis-management (titles he gave himself) and wanna-be comedian (title we gave him), wrote a very pointed article about reputation management in 2009.
Seldom do we talk about other search engines at the Article Archive, because Google is the Big Daddy of them all. However, Bing made a huge announcement a few days ago that makes many people look at Google’s Instant like yesterday’s old news. Over the past, oh… year, maybe, Google has really started pulling Twitter into the limelight. Those who didn’t know Twitter was a place to go for business do now, especially with the rollout of Google’s RealTime Search feature.
The Internet is starting to settle down a bit after Google’s updates, so now’s a good time to review the changes in terms of quality SEO. Did it make any difference to you or how you “live” on the Web? If it didn’t, you’re either lucky or haven’t been paying attention.
