That’s IT. I’ve had enough of online newspapers writing things about SEO. I really have. I happened to come across this article by The Globe and Mail. The Globe and Mail, ya’ll. I don’t have anything against The Globe and Mail, anymore than I have something against the New York Times and the Wall Street Journal (who’ve written about SEO lately). There’s nothing wrong with them, IF I want to read the news. However, when I read an article written by someone who isn’t in the SEO world – isn’t even on the outskirts of the SEO industry – well, it’s brings out the hillbilly hood in me. I have this insane urge to grab their faces, look deep in their eyes and say kindly, “shut the hell up”.

It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”
We haven’t tried to make it a secret that, among other things, we’re 











