/Doc Sheldon

About Doc Sheldon

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy agency with offices in San Diego, CA, Springfield, MO and Wilkes Barre, PA, as well as founder of Intrinsic Value SEO, a technical SEO agency out of San Diego CA. Doc has over 30 years experience in marketing and professional journalism bolstering his 10 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for his worldwide clients.

The Importance of Being in Tune with your Market’s Culture

Whether you've set up shop in a brick and mortar shop or strictly online, when you're trying to connect with a regional market, it's critical that you know the local culture. That addresses a lot more than just the language [...]

By | April 1st, 2013|Branding, Online Marketing|0 Comments

REAL Professional SEO Specialists Don’t Have a Bad Name!

Just about any industry has an element within it that gives the others a bad name - doctors, auto mechanics, contractors, policemen... don't even get me started about politicians and lawyers! The difference is usually just in the percentage of [...]

By | March 18th, 2013|SEO|10 Comments

Don’t Let the Wrong Person Handle your Company Blog

When you entrust your company's image to someone, there are many things to consider. Your blog may be the first "contact" a user has with your brand, and the first impression can be just as important as when you first [...]

By | February 27th, 2013|Branding|9 Comments

Working in a Vacuum

I recently spoke with a prospective client for a cleanup project after they received one of those pesky Google Slaps for unnatural links and their site dropped a couple of hundred pages in the SERPs. As usual, the first thing [...]

By | February 18th, 2013|Branding, Content Development|5 Comments

Are you Part of the Solution or Part of the Problem?

I got embroiled in a discussion a few days ago that reminded me of a problem that I knew existed years ago, but had conveniently forgotten. I've run into it before, when I used to attend a lot of conventions [...]

By | February 11th, 2013|Online Marketing, Social Media|9 Comments

Don’t Commit Social Media Suicide

Oo noo! Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astute PR [...]

By | February 4th, 2013|Branding, Social Media|5 Comments

Building Authority in 2013

Create Your Masterpiece There have been many observations recently about how authority is creeping deeper and deeper into our online world. It's not really new - it just seems to be receiving a little more attention lately. Google [...]

By | January 25th, 2013|Branding|8 Comments

Partnerships are Like Marriages – Sweet or Sour, Depending upon Trust

Watching for the future of business? Too late. You blinked. Partnerships are often likened to marriages, and any of us that are both married and have had an opportunity to work with a business partner are likely to [...]

By | January 16th, 2013|Online Marketing|1 Comment

Turn Your Greatest Weakness into your Greatest Strength

Every online business -for that matter, every business - has its strengths and weaknesses, and not surprisingly, the weaknesses are often common to many competitors in a niche. The business that will stand out above the others will usually be [...]

By | January 2nd, 2013|Online Marketing|50 Comments

Establishing your Perceived Value

While most marketing principles of days gone by are just as valid for online businesses, there are a few that have taken on an increased importance in this Internet Age. Signs, flyers and billboards were intended to attract attention and [...]

By | December 21st, 2012|Online Marketing|61 Comments