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/Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Great Tools for Monitoring Your Social Media Efforts

We’ve been battling social media tools for years, waiting for the right one to come about. We want a tool that makes it easy to monitor our social footprint, manage our social footprint, and analyze the depth of print on [...]

By | July 28th, 2016|Online Marketing, Social Media|2 Comments

Mapping Out the Buyer’s Journey with B2B Email Marketing

Over a hundred billion emails are sent and received daily. Emails also happen to be the most common form of communication businesses use to reach out to customers, including other businesses that may be in need of their products or [...]

By | July 21st, 2016|Email Marketing|0 Comments

6 Content Marketing Trends That Are Shaping Online Marketing Efforts

Content marketing trends depend on the industry you're in. However, the buzz surrounding content marketing is only growing as Internet marketing continues to outpace traditional marketing methods. Some trends are going in a direction that any quality content marketer can [...]

By | July 14th, 2016|Content Development, Online Marketing|0 Comments

What’s the ROI on Semantic Markup?

There’s a rising interest in the use of structured data and schemas to increase reach and effectiveness with the use of schema.org markup. The question in many business owners’ minds is: should I invest in semantic markup, and what’s the [...]

By | June 27th, 2016|Content Development, Online Marketing, SEO|2 Comments

6 Ways to Help You Build Your Startup Brand from the Ground Up

At the heart of any successful brand is a great branding strategy, something not many new entrepreneurs are educated in. Since most advice you find online is related to improving your brand or staying consistent in your marketing efforts, it’s [...]

By | June 20th, 2016|Branding, Online Marketing|3 Comments

How You Can Protect Your WordPress Database from Hacking

Maintaining website security is a serious matter. Knowing how you can improve your WordPress security is the difference between running a successful site and ruining your reputation or losing your business at the feet of ever-preying cybercriminals. The rise in [...]

By | June 6th, 2016|WordPress|0 Comments

The Dark Side Of Content Sin-Dication

Content Curation and Syndication Gone Wrong I’ve always liked the ideas of content curation and syndication. I’ve always thought they were great ways to get your name out there and increase your perceived authority. Maybe I’m naive, but it’s always [...]

By | May 30th, 2016|Online Marketing, SEO, Social Media|2 Comments

Content Strategy A Guide To Solving Your Audience’s Questions

You know that stock photo picture of success, where some buff man or woman looks out over this beautiful landscape on top of a hill or mountain that was obviously hard to climb, and makes it look easy as pie [...]

By | May 23rd, 2016|Content Development, Online Marketing|2 Comments

Risky SEO: Link Building Still A Viable Option

I was recently interviewed about SEO tactics that might be considered risky in today’s optimization atmosphere. One of the things I like about people asking me questions like that is that it gives me the chance to really think about [...]

By | May 2nd, 2016|Online Marketing, SEO|4 Comments

3 Monetization Strategies you Should Combine for a Stable Blog Income

Although most of our visitors are already in business, that business has to start somewhere. In the face of today's blogging mania, blogs have become a huge method of creating income. Whole sections of marketing are dedicated to answering the [...]

By | April 25th, 2016|Online Marketing, Social Media|1 Comment