15 Great Tips For Blogging

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Whether you are a marketer who works for a corporation or run a one-man-show, you likely realize the importance and power of the blog. Effective blogging keeps readers engaged and interested. It is like telling a never-ending story that forever ropes in your audience. Leading corporations, such as Dell and Zillow, have crafted blogs that […]

5 Simple Steps To Create An Online Brand

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Every marketing company understands that a brand provides a business with an identity. Branding encompasses the values, products, services, and personality of the business. In many instances, quality brands are easily recognizable and are highly valued by customers. The saying “a picture is worth a thousand words” can be directly associated with creating a brand. […]

Effective Marketing Ideas

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An effective marketer does not have to be a rocket scientist. They simply understand that marketing is a multifaceted concept that involves more than one channel. Good marketers recognize a business’s individual needs and realize there is not a one-size-fits-all solution. For the most part, every business has different needs. Marketers understand that the marketing […]

Tips For Content Domination

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For many businesses, developing a consistent flow of relevant and engaging content can be a challenging task. In most cases, creating well-researched and useful articles is a time-consuming process. Producing a large amount of valuable content consistently can become overwhelming for a business that does not have the assistance of a professional content company. For […]

Yes, Social Media Helps

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I don’t want to beat a dead horse, but apparently, this needs to be said again. Let me explain, in the current business environment, social media is everywhere. As a result, finding and reviewing a business has become an effortless process. The good, bad and the ugly is out there for the world to see. […]

Ridiculous things SEOs hear, and our reactions in GIFs

Search Engine Optimization

Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time.  The industry’s opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a […]

Are You Looking For Enterprise SEO?

The Rise of SEO

When it comes to long-term results that drive business, there’s only one viable option when it comes to SEO: you have to manage everything in a way that’s similar to how you would manage a full-blown marketing campaign. Everything that you do needs to be managed with the right tools, the expertise and an attitude […]

Well-Written is Not Optional

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If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it’s done properly, it actually works! No matter what industry you’re in, this form of Internet marketing can help spread the […]

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

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One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their […]

Apps That Improve Your Business Reach

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According to some sources, all a business needs to do is connect with customers via various social platforms and it’s instant success. In reality, jumping on the social network bandwagon isn’t worth the ride if you have no idea who you want to reach. The problem is the constant bombardment of mixed messages. It’s easy […]