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/Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Content Strategy A Guide To Solving Your Audience’s Questions

You know that stock photo picture of success, where some buff man or woman looks out over this beautiful landscape on top of a hill or mountain that was obviously hard to climb, and makes it look easy as pie [...]

By |May 23rd, 2016|Content Development, Online Marketing|1 Comment

Risky SEO: Link Building Still A Viable Option

I was recently interviewed about SEO tactics that might be considered risky in today’s optimization atmosphere. One of the things I like about people asking me questions like that is that it gives me the chance to really think about [...]

By |May 2nd, 2016|Online Marketing, SEO|4 Comments

3 Monetization Strategies you Should Combine for a Stable Blog Income

Although most of our visitors are already in business, that business has to start somewhere. In the face of today's blogging mania, blogs have become a huge method of creating income. Whole sections of marketing are dedicated to answering the [...]

By |April 25th, 2016|Online Marketing, Social Media|1 Comment

The Marketing Agency Onus: When the Client Does the Writing

Warning: this is going to sound really bad. It’s going to sound like I don’t think clients are capable of writing. There’s only a tad bit of truth in that. You see, when it comes to content marketing strategies and [...]

By |April 18th, 2016|Content Development, Online Marketing|2 Comments

Marketing: Just Another Word For Manipulation?

A little background: a few weeks ago, I wrote “Marketing to the ‘Why’”, after which ensued an interesting conversation between myself and Arth Strout of Customer First Marketing (you can read the conversation in the comments of the post). During [...]

By |April 11th, 2016|Content Development, Online Marketing|1 Comment

MARKETING TO THE “WHY”

I recently visited an oldie but goodie Ted Talk, How Great Leaders Inspire Action, given by Simon Sinek. It’s one of the top 20 most watched Ted Talks ever. In it, Simon talks about how great leaders target the “why” [...]

By |March 28th, 2016|International Marketing, Online Marketing|8 Comments

Content Marketing: Engaging Content

The online space is saturated with content. There’s an article written on pretty much any topic you can think of (although not necessarily written well). One could even argue that there’s nothing left to say. Unfortunately, that’s the reality of [...]

By |March 22nd, 2016|Content Development, Online Marketing|6 Comments

A Well-Defined Target Audience

One of the most important (yet, often poorly executed) aspects of any core marketing campaign lies in defining a key target audience to market your brand or product to. While this step can seem pretty simplistic, ask any professional marketer [...]

By |March 14th, 2016|Branding, Online Marketing|2 Comments

4 Tips And A Rant To Up The Anti On Your Online Marketing Campaigns

Remember the huge amount of “SEO is Dead” posts we’ve seen through the years? I’ve been in the online marketing business for years, and can’t count the number of times these types of posts hit the Internet. Pretty much any [...]

By |March 7th, 2016|Online Marketing, SEO|0 Comments

6 Steps (Plus One) to Take AFTER You’ve Published Your Post

Remember that Kevin Costner movie, where he kept hearing, “If you build it, they will come,” and he did, and they did, and everything ended happily ever after? Publishing great content, if that’s all you do, is kind of like [...]

By |February 22nd, 2016|Content Development, Online Marketing|0 Comments