You learn a lot of things in Marketing 101. Things like “Starting sales copy with negatives is a negative thing.” You learn that meeting a customer’s eyes is important, as is active listening. By the time you’re done with the course, you can sell sand to a man in the Sahara. Of all the things you learn, however, a few stick with you more than most. One of them is AIDA.
AIDA is an age-old marketing concept. The acronym stands for: Awareness (or Attention), Interest, Desire, and Action.
The purpose of this method is to allow you to target your niche or demographic with systematic diligence, so you can create a sales funnel that truly works. Below is a breakdown of each individual part of this classic acronym and what it means. Let’s discover how each can be used effectively as part of your SEO and Internet marketing techniques. […]